The fighter pilot spotted the intruder immediately from 50,000 feet. “I’ll take this one,” he said into the mic, letting the rest of the squadron know that he had things handled.
The squad commander called out, “Be careful Cowboy, take it easy on them. They look to be newbies.”
“Oh I will, trust me. They’ll never see it coming. Can’t wait to get my next kill.”
“They’re called customers Cowboy, maybe even sales, certainly not kills,” another pilot in the squad, Zephyr, chimed in.
Oh, this conversation was entirely imaginary, of course. But it’s exactly what I pictured happening behind the scenes when my wife and I recently braved a local furniture showroom. I even had Kenny Loggins’ song Danger Zone from the movie Top Gun playing in my head. We were on a dual mission: our son will be moving into an apartment this fall and needs a small sofa, and our own living room set is desperately starting to show its age. We weren’t in a hurry to buy—just gathering intel and scouting options.

It’s Not The Plane It’s The Pilot
So, let’s get to the point of the matter: we were fresh meat. We had “rookie buyer” spelled out across our foreheads. We knew that we wanted to stop at maybe a store or two, but we were nowhere ready to make a purchase. But we also knew that sales folks would attack on sight.
We walked into the first store and I could hear Miles Teller from Top Gun: Maverick scream into his headset. “Bogey in the air, bogey in the air, we have a bogey at two o’clock high, where’d he come from?”
My wife and I have contrasting approaches to this type of thing.
- My approach? If I could get away with it, I would avoid eye contact entirely. I don’t see you, I don’t see you, I don’t see you, I chant internally. Since total avoidance isn’t socially acceptable in polite company, I keep it short when approached. I’m not mean, but I establish boundaries fast: “We’re just looking, we aren’t buying today, and I’ll call you over if we need help. Thank you.” Short, sweet, matter-of-fact.
- My wife’s approach? She’s chatty, she’s talkative. Within seconds, she’s on a first-name basis with Ben, Stewart, Sally, or Wendy or whatever the sales person’s name is like they’re best friends. She laughs at their lame jokes about us getting out of the hot sun, and before I know it, the two of them are trading crumb cake recipes and life stories. I just put my hand to my forehead, look down, and keep walking.



Luring The Prey In For the Kill
Fortunately, the sales people at both stores generally kept their distance. One guy—of course my wife took his business card, so I know his name was Nick—even brought us small bottles of water. He hovered just out of reach, waiting for me to crack and ask about the difference between the leather reclining sofa and a second one in brown fabric.
“Oh, thanks for the water, that’s awfully nice sir. Now get lost sucker!” Okay, okay, I didn’t let that last part slip out, but I wanted to say it. I so wanted to say it. (Yes Mom if you’re reading, yes, I know you brought me up better than that. The other readers know that too. There’s no need for me to say it again, but just in case, here you go.)
I wish we could just order everything online. For our son, we probably will; he just needs something cheap and maybe even used for his apartment. Anyone throwing out a sofa they don’t want anymore? It doesn’t have to be fancy. It just needs to do the job. But for our own house, I need to actually see the piece and physically sit on the sofa. Oh, the dilemma of first-world problems.

I’m Gonna Take The Shot!
After a few minutes of browsing, I heard Cowboy over his mic again: “I’m going in, enough of this playing around, I got my missiles locked and loaded.”
As he swooped into position, my wife and I rose to the occasion and executed a flawless evasive maneuver. We veered left, cut back right, headed straight for the front of the store, and burst out the door. As the door swung shut behind us, I heard Cowboy yell to his wingman, “Oh crap, they fired back! I’m hit, I’m hit, I gotta eject!”
“Damn customers,” Zephyr sighed. “Guess you weren’t in control after all, Cowboy.”
Alright, let’s hear from you
Are you a ‘stealth mode’ browser who avoids eye contact at all costs, or do you end up on a first-name basis with the sales team like my wife?
I want to know too. What’s your ultimate move for dodging high-pressure salespeople? Share your best evasive maneuvers in the comments below!
Kenny Loggins – Danger Zone
Top Gun: Maverick – Final Dogfight
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Hilarious!
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Funny situation . . . but can’t you see the sales people talking like this. Tell me I’m not crazy. Ha, ha. My wife tells me that I’ve lost my marbles. I’m sure this is what was really happening in the store. 😎🤣😎🤣
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😂 Made me laugh! I’m like your wife! My job in life is to make others feel at ease! 😂
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Oh, you’re one of them!!! Ha, Ha, I’m kidding. 🤣🤣😎 My wife is so kind. IN some ways, I’m surprised she ended up with me. We’re both people pleasers, but when I don’t know what I want and just need to figure things out . . . a salesperson is the last person I want to see. Ha, ha.
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Actually, just reading other people’s comments, I was reminded that 4 years ago I impulse bought a leather electric recliner chair, which cost an eye watering £1200!! I wasn’t planning on buying a chair at all, I was with my son who was browsing settees! However I had a really bad back at the time and needed to sit! The chair that gave me refuge was tempting me with adjustable headrest and leg rest. Wasn’t sure what buttons I’d pressed, but suddenly the pain went!! I was sold! I dealt with a really nice young salesman who tried his best to be calm and measured, but was clearly thrilled to have an easy sale, and we had a really nice chat! I was scolded by my son for being an easy touch, but I have sat in this chair every day for those 4 years and accidentally slept in it a few times too! Every day I use it, the more economical it gets!! 😂😂😂
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Oh ya gotta sit in it everyday. Gotta get your moneys worth! Ha ha. I get purchases like that. And I even like sales folks like that who kind of appreciate the sale. Good for you!!!!
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““They’re called customers Cowboy, maybe even sales, certainly not kills…” 😂😂😂
Please don’t ever stop being you, Brian! This made me chortle on the train. It describes why I hate shopping and why I’m also an in-and-out with a plan and minimal interaction kind of guy.
Your post is also timely as the sales guy from the cemetery, who handled my mom and sister’s funeral and burial recent years, cold-call emailed me yesterday and asked how I was going. I wanted to tell him I was still alive and leave it at that. 🤣
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“Please don’t ever stop being you, Brian!” Oh, my wife might argue with you on that one Ab. Ha, ha. When I whizzed by the sales person this weekend at the one store, she told him to ignore me, to not worry about me. “Nice” right? Ha, ha. You nailed it though. Minimal interaction. And the cemetery sales guy. Oh my goodness, that’s horrible. Unless his intent is true, don’t do that. I actually have a funny story about something similar to that. Right after we got married, a guy trying to sell us plots cornered us into taking a meeting. Shows how naive we both are. We took the meeting thinking that’s what “responsible, normal, married people do.” Ugh. Maybe I’ll write about it. And yes, I love your response. I’m alive. You’r too kind, but I would’ve thrown in: Now bug off.
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I look forward to that post about that meeting, Brian!
PS. I saw your LinkedIn post. I’m happy for you. Congrats!
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I’m a world class avoider until I’m ready to buy. we are renovating and spent part of the weekend browsing stores for ideas. I conspicuously avoided eye contact because really I didn’t want to waste anyone’s time. we’ve locked in what we’re buying though, so after the contractor tells us when he can do floors and painting I’ll go and make nice…
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Yes, yes, yes, to all of this. I’ll come get you when I’m ready for questions or getting closer to buying. I hold off buying as long as I can. I like to browse and get ideas. I don’t want to waste my time. I don’t want to waste their time. Wish . . . more place got that. Good luck with your renovation.
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thank you! new windows ordered. waiting for estimate on floors and painting. yay!!
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Just love this! Love!
My approach is that I walk right up to the sales person and say “Not ordering today but what’s your turn around time on delivery when I’m ready?”
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See you’re nice Kiki!!!! This is what I should do. But instead, I give the sales person the blank stare. They must take my stare as a challenge. “Let’s get ready to rumble boys. I got this customer. He’s all mine. He’s going to break first.” Ugh. Insert Face Palm Here. Ha, ha.
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Hilariously captured! I entered a mattress store and I thought they were going to kidnap me – I couldn’t leave!
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Oh yes, I get what you mean. You have to leave a trail of bread crumbs when you walk into a place like that or you may never come out. Just crazy. All for a good night’s sleep. One of the reasons I do love online shopping for so many things. Ha, ha.
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I’m sorry. I’ll go back and read for understanding in a moment but I had to jump ahead and share that you had me BELLY laughing out loud just now. So perfect, how you sized up the furniture shopping experience Speaking for my sister-in-law who was a star-studded furniture salesperson, I’d say your analogy is right on point. Inclusive of the ‘Danger Zone” soundtrack and “kills”. Oh…the things she described about the goings-on behind the scenes….😜😜😜
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Oh, I bet she’s got a few stories. Okay, more than a few. Isn’t it a crazy process? Just crazy to me. And yes, I know I’m part of the problem. They’re working against inertia and that can be a huge challenge. . . but still let me look first. Ha, ha.
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So funny!!! Yes! 🤪❤️🤪
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A couple of years back we did have to venture into a furniture store to get a new sofa and loveseat. Not for the faint of heart. Once eye contact was made, we were part of the “process.” We did take our time and make an informed decision, but it is always nice to be able to invite the third-party into the discussion on our schedule, not theirs.
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Not for the faint of heart. Perfect description of the process.
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Lol. This is excellent and I was just watching Maverick the other day.
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I actually liked Maverick better than the original Top Gun . . . I liked the Maverick who experienced more of life versus the cocky, young hot shot. Ha, ha. As Gen Xer, that’s probably sacrilegious for me to say. Ha, ha.
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As a fellow Gen Xer I would say yes it is lol. But I did like Maverick a lot.
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Everyone loved Top Gun back in the day. Everyone had the aviator sunglasses (except for dweebs like me who had to wear glasses.) No anger, no jealousy in comments, right? Ha, ha.
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No aviator sunglasses for ne either, but being a girl I did want Charlie’s leather jacket.
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You gave me a good laugh this morning! It’s so true that walking into a furniture store I feel like I have a target on my back. I am like you. Avoid eye contact. Make a quick exit.
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It’s my little way of finding humor in our crazy lives. It’s a tough job. I get it. But like you say, no one wants to have a target on their back.
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We were looking for a mattress in Arizona when we moved. The sales woman asked where we moved from. She practically walked away when we said California! 😅 I learned that was an effective way to lose the sales people.
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Why walk away? I don’t get that one. Don’t people in California buy mattresses? Ugh, but hey it got rid of her.
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We learned that a few Arizonans had a bias against Californians. But it did get rid of her!
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I love this, Brian. I tend to be more like you. I’m fine to do the polite chit chat but if I sense they won’t leave me alone to think, I often try to avoid the Top Gun scenario…. 🙂
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I know it’s a hard job. But I’ve definitely left stores because of pushy sales folks.
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I am absolutely turned off by high pressure sales people. After over thirty years in retail management, in my opinion, it’s not the right approach. ⭐️🤓👎
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Exactly. Treating people as humans works so much better.
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Teehee 😹
I’m a straight shooter. I buy most things online but when I have to go to the store I know exactly what I want, I go straight for it, pay (I’m polite enough) and get out of Dodge!!
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My problem is when I want to get ideas of what’s possible. I’m generally polite, I do have my moments!!!🤭🤣🤣😎
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Brilliant Brian. Im with you … go away and leave me alone … I’ll let you know if I need anything. We were in town today and it was my hubby speaking to the staff … ‘just say hello and keep walking’.
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Yes, yes, I’m with your husband and you. Hello and keep walking is a great plan. Ha, ha.
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I’m with you – finding a sofa shouldn’t be an extreme sport!
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Yes, kind of sad. Ha, ha.
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I don’t care a lick about communicating or keeping up foreign relations when shopping for furniture…but if the salesman is pushy I might very well, you know, give him the bird.
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Exactly! I’m not making friends when I’m buying furniture. Ha ha.
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I know! The worst are the associates who follow you around the store asking if you need help every two minutes or so. I usually leave the store after a couple of encounters because I don’t have the patience to tell the associate “I’m good” more than once. Well, now you can literally buy anything online. Did you know that you can buy cars through Amazon now?
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Oh, this was good. I’m definitely a stealth mode shopper. I actually loathe shopping for anything other than food. And don’t get me started on car shopping! I try to have all my research done before I leave the house for car shopping.
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