I’m old school.
When I hear someone talk about lavish lifestyles, I don’t think of billionaires Elon Musk or Mark Zuckerberg. I don’t even consider Jeff Bezos with all his Amazon shares. Oh their wealth inequality and behavior come across as unseemly to me. For example, an Amazon worker in a $15 an hour minimum wage job would need 32,000 years to make one of Bezo’s billions.
But no, I go back further than that.
Instead, I think of Gordon Gekko, the fictional corporate raider, from the 1987 movie Wall Street. I see Gekko, played by Michael Douglas, walking on the beach in the early morning. With an early version of the cellphone, he calls Charlie Sheen’s Bud Fox to tell him he just wired him $800,000. He wants to be surprised with a new big investment.



It’s the scene where Douglas says his famous line: “Money never sleeps, pal.” One of the most powerful lines from the movie outside of “Greed, for lack of a better word, is good.”
I can’t help but think of other fictional characters too like the Ewings from Dallas or the feuding factions of the wealthy Gioberti and Channing families set in the fictitious Tuscany Valley from Falcon Crest. Or even millionaire Thurston Howell III and his wife Lovey from Gilligan’s Island or the crew and passengers of The Love Boat. The shows drove much of what I thought it meant to be wealthy in America.
Oh how wrong I was. It’s funny to look back. Here’s a few things that I thought were for just for rich people:
- Island and cruise vacations. I know now that everyone and their mother has taken a cruise. They’re popular vacation destinations. Back in the day, however, it seemed such a lavish thing to do. The food. The drinks. The beautiful locales. It seemed like a such an out-of-this-world expense.
- Travel, period.
- Starbucks, Dunkin, and other pricey coffee shops. My dad lectured us as kids to be frugal with our money. He used tell us that you don’t pay someone else to do something when you could do it yourself. I think of that every time I spend my hard-earned dollars on store coffee. I still love my Dunkin. I just need to tell the Scrooge in my head to put a sock in it.
- The light blue Tiffany jewelry box. I was right about this one. It was a huge deal for me when I took a work trip to Chicago in the late 90s. I stopped before flying back home to buy my wife a small Tiffany necklace. When I walked into the store and told the woman attendant that I wanted to purchase the necklace, I half expected bells and whistles to go off. I thought for sure that a security officer would come out from a back room and arrest me. “You’re not allowed in here, Sir. This is for adults only. Fakes like you need to leave.”
- Certain beers and liquors. Miller High Life bills itself as the “The Champagne of Beers.” And when I used to see their annual Christmas commercial, with a horse-drawn sleigh, I was certain it was for the rich and famous.
- Health is wealth. Gym memberships. Workout equipment. Health food. I figured money, money, money!
- Nightcaps. Rich people on TV seemed to down a brandy or whiskey just before bedtime. I figured rich people everywhere must drink them.
- Pools, pool tables, ping-pong tables, snowmobiles. Anything that represented leisure seemed extraordinary and out of the budget for a normal family.
- Fireplaces.
- Eating in your car. My parents didn’t allow it. I naturally assumed it must be a thing for rich people. The funny thing is that now I hate to eat in my car. I hate the stale smell of fast food that stays in your car.
Oh how wrong I was. True wealth comes not from a stack of hundred dollar bills, but from time, freedom and options, health, purpose and fulfillment, financial security, peace of mind, family and great relationships, and love.
Before you knew better, what actions or products did you think were exclusive to the wealthy and the rich?
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Oh yes. For me it was flushing toilets, electricity, TVs and bought cookies.
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Oh you took me back Darlene. Store-bought cookies, a good one. Ha, ha. How’s this twist on that. My mom would buy bread from the store, but it was a big thing when she bought a homemade loaf of bread from a local farmer or fruit stand. My mom grew up having to make her own bread so it was a big thing to buy bread from the store.
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Oh my goodness…so many connecting points with you here, Brian! But I’ve gotta say…the smell of food in the car? I’m with you. Gives me all the “ick”. Like the aromas attach to every surface and stay forever. Thanks for these smiles this morning! 😉😉😉
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When my kids were growing up, they thought I was a snob because I kept my car so clean. I’m really not that organized. I just hate the ick that attaches itself to everything . . . especially when I had to spend so much time in the car commuting back and forth. And you’re right about it attaching itself to every surface. Ha, ha, it’s funny the things we notice.
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Yes, yes, yes! But I bet if you check in with your three at some point in the future, you know. Apple – tree? I bet one of them will be behaving the same way about keeping their car clean! 😉😉😉
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Yes, there’s some hope. Ha, ha.
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😉💝😉
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Store-bought clothes, a vacation (we drove to the Black Hills as a family when I was about 14), flying anywhere on an airplane, especially Europe.
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Oh my goodness, yes, flying is still a huge deal for me. I’m like a little kid at the airport. In some ways, I hope I never lose that perspective. Vacations were big for me too. I had lots of my brothers and cousins old hand me downs.
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What an interesting list! My mom would totally agree with not paying for anything you can make yourself — like Starbucks. And backyard pools – definitely only for the wealthy!
And this is priceless, “True wealth comes not from a stack of hundred dollar bills, but from time, freedom and options, health, purpose and fulfillment, financial security, peace of mind, family and great relationships, and love.”
So good, Brian!
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I was out today in fact and when I pulled into get a coffee . . . my first thought was that I could make it at home. D’uh. Talk about self-guilt. Ha, ha.
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For me it was summer sleep away camp. Everyone here seemingly went away for the entire summer. I went to Girl Scout camp for two weeks which I assumed was my parent’s alternative version. Years later I asked why I didn’t go. My mom smiled and said “I didn’t want to lose you for a whole Summer.”
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Awww, “I didn’t want to lose you for a whole summer.” Ha, ha, love it. Similar experience. I had friends that would go to a two week camp in the summer. I never did until I was older. I thought I was missing out. I went and was like “umm, where’s the fun?” I wasn’t impressed.
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⭐️🤓👑🐩🍸🏎️🚢
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Ha, ha.
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The American economy these days is …weird. People complain about the high price of gas, eggs, ….but like you say, it seems everyone has the money and free time to afford a vacation, an AirB&B, a flight across the country or the ocean, fancy new cars, Door Dash, servants to do lawn care and housecleaning chores. I tend to be overly judgmental, but often I think of how much is spent on lavish weddings and family vacations and wonder how many homeless people could be brought in off the street on what those luxuries cost.
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OH Rangewriter you nailed it weddings!
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I can be a bit of frugal Scrooge. I don’t get Door Dash and UberEats. I’m so cheap I hate the idea of paying more for my food for something I could do myself. As I get older though . . . I do see the value of time. But it still bugs me how much extra you have to pay. Ha, ha. And yes, I’m not sure what to think about weddings nowadays. It feels like rental places, dress shops, etc charge an arm and a leg. It seems outlandish, but people still pay the cost.
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Wonderful article Brian. What did I think was for the rich? We traveled by car usually to see family, so I thought anyone who flew and especially first class. Heck having a car that the air conditioning could stay on was luxury. We usually stayed at a motel with a pool on our car trips and then at an aunt or uncle’s house. I agree, travel was different when we were kids, people dressed up to fly or take a cruise. [I thought flying and especially first class was wealth. Staying at a fancy hotel with room service was the height of luxury. My parents had the sentiment that what you can make or repair was worth doing. We only had the essentials on hand. However, Hostess cakes i.e. Twinkies, Ding Dongs and Ho Hos was luxury. You were the most popular kid that day in school. Going out to a nice restaurants regularly was for the rich, even getting a pizza or McDonalds was a huge treat…and no we couldn’t eat it until we were home not even a fry.
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Yes, I probably love staying at a hotel a little more than I should. I’m sure that a big part of it is that it was a foreign concept for us as kids. The same with air conditioner. I probably keep it too cold because I didn’t have the experience as a kid. Ha, ha.
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Ordering room service. Flying first class. Owning a tuxedo.
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Good ones. We had to fly out to california a few years ago. I checked out first class prices on a whim. Yea, we flew economy. Ha, ha.
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If theory I want to fly first class. In actuality….economy basic….😉
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Love how you phrased that. Love the idea, but then I see the $$$$. I think there are certain city vs. country things too. As a kid, I thought taxis were for the rich. Until I lived in a city without a car and realized that the bus, subway/metro, taxi were the only way to get around.
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😉
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A well-written piece Brian.😘
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Just some fun things to think about. Funny to think about how are perspectives change over time.
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