One night when I was in college, I was working in the library on a paper that my journalism professor had assigned. He asked us to write a news story on the college trustees’ decision to make several program cuts and raise tuition for the fifth year in a row.
I was struggling with the paper. I had the details to the story down pat. I listed out the cutbacks planned for student support services. This included several tutoring programs. And, I went into detail on the budget numbers. Unfortunately, the story had no life or soul. I offered little context on what the changes meant. I wrote like I was writing out my grocery list. I checked all the boxes, but it was sleep-inducing text. I remember getting so frustrated. I toyed with the idea of quitting school. If I couldn’t write one little news story, how was I ever going to make it in the real world?

Look beyond the forest for the trees
Fortunately, for me I ran into my professor on my way back to my dorm. It’s a small world. I wanted sympathy, but instead he put a mirror up to my face. He answered my questions with his own questions. And to top it off, he laughed at me. He literally laughed. He ended up doing me a huge favor though. He told me to go back and read “the Gravedigger story.”
I looked at him like he had three heads. He told me to go back and read the story New York Herald Tribune columnist Jimmy Breslin wrote on November 26, 1963 on the burial of President John F. Kennedy. The country and world were in shock after Kennedy’s assassination in Dallas, Texas. Most reporters wrote about the funeral procession from the Capitol back to the White House, then to St. Matthew’s Cathedral, and finally to Arlington National Cemetery. Meanwhile, Breslin, in his story, “It’s An Honor,” talked with the cemetery worker who dug JFK’s grave.
He followed grave digger Clifton Pollard from the kitchen of his three-bedroom apartment to his job at the cemetery. Pollard wasn’t supposed to work that Sunday, but he expected the call from the cemetery foreman and told Breslin that it was “an honor for me to be here.”
When Pollard got behind the wheel of a reverse hoe to pull up the first scoop of dirt for Kennedy’s grave, cemetery superintendent John Metzler and him stopped to look at the soil. “That’s nice soil,” Metzler told Breslin. The story was simple and to the point. Yet, it said so much more about Kennedy and the devastation that Americans were feeling. Breslin found a way to tell a big story by describing something small that says more than the bigger thing ever could.

Where great storytelling begins
My professor’s advice were the words I needed. I went back to the drawing board. I found two students. One was a freshman and the other a grad student. They both spoke about how they would be affected by the tuition increases. The freshman suggested that even a 2% or 3% increase in tuition would force him to transfer. In addition, he talked about how one of the programs planned for the chopping block, tutoring services, had been a big help his first semester. It meant the difference between an A and a B in his Organic Chemistry class. It was one of the best stories I ever wrote as a college student.
I couldn’t help but think about Breslin’s story last week after reading a Poynter Institute piece titled 50 Timeless Lessons on Good Journalism. The piece contained so many bits of writing advice that have touched me over the years and still touch me today.
Here’s a few of the lessons:
–Always get the name of the dog. (In short, get the details. They come first, paving the way for great writing.)
–Make every word count.
–Fear not the long sentence. (Take that AI. You too WordPress.)

–Be curious.
–If a thing can be said, it can be said simply.
–If your mother says she loves you, check it out. (Mom, if you’re reading this, you do love me, right?)
–When you repeat a word, make sure it’s worth repeating.
–Endings matter.
Which lessons can you most relate to or like best?
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Such good advice on writing. Thanks for sharing. Your post reminded me of the college journalism classes I had and the great profs that patiently taught the basics of good writing.
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It took me a second to get my profs biting sarcasm. I’m extremely sarcastic but he put me to shame. But after that, he was the best. I look back and marvel at his patience. Ha ha. And yes, I’m not writing a lot of journalism content anymore but I found the poynter piece really helpful to my writing. Thanks for stopping by my site!!! 😎😎😎
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All of them …but really make words count
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Yes, yes, say what you mean, mean what you say!!! 🤣🤣😎😎😎😎
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⭐️🤓
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😎😎😎😎🤭😎😎😎
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I like every tip and how fortunate for you that you ran into your professor and he told you to read the story about JFK’s grave digger. I especially like the tips to get the dogs name, say it simply and make every word count.
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Yea, he was an interesting guy. Learned a ton from him. Wished I would’ve kept more in touch with him! 🤣🤣😎😎😎
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I had a great journalism professor too. I wish I would have kept in touch with him as well. I did keep in touch with my photojournalism professor, though, and got my mom to take his class. You’ve given me a good memory to write about with your post.
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“You’ve given me a good memory to write about with your post.” OH, that’s awesome, can’t wait to read it.
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👍🏼
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This was such a powerful reminder of how storytelling goes beyond just facts and numbers. I love how your professor pointed you toward Breslin’s piece—it’s such a lesson in looking for the human side of every story. For me, the advice “Always get the name of the dog” really resonates. It’s the little details that anchor the big picture and make writing feel alive. And I also love “endings matter”—because the way you close a story often lingers the longest.
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Beginnings and endings. Such a great point. I know I spend a lot of time on both! Ha ha. 🤣🤣🙏🏼🙏🏼😎😎😎
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All solid advice – well worth repeating and sharing.
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Some great messages in the poynter piece. Love it! 😎😎😎
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I remember being told “if your Mom says she loves you, check it out” when I was in journalism school. It’s stayed with me. Hopefully I’ve been true to that axiom!
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I asked my mom once that as a joke … she’s a bit old school and gave me a hard time. Ha ha, “you don’t know I love you Brian?” I told her I just needed to check. 🤣🤣🤣😎😎😎
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I love this post, Brian. What a great story about your assignment and professor! I’ve never heard of the gravedigger story – I’m blown away. Thank goodness for long sentences. I love them!! Incredible post that’ll have me thinking all day!
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Check out the poynter story. Lots of great links to deeper content. If nothing else, I always love the “get the dog’s name” and the “make sure your mother really loves you” bit of advice!!! Ha ha. And yes, I always love the gravedigger approach. I come back to it a lot in my writing even if I’m not as successful as Breslin in pulling it off. 😎😎😎
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Wonderful work, Brian – building wisdom from the ground up! Keep on collecting wisdom one story at a time!
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I’m collecting something. Ha ha, I’m not sure if it’s wisdom (or BS) but it’s something. Ha ha, I’m just kidding. But thank you, appreciate it! 🤣🤣😎😎🎉🎉
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brilliant advice. I love the gravedigger story and never have heard of it and think it is the perfect example of going micro instead of macro for greater impact .
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It really is a great story. Simple, but full of emotion. I tend to prefer going micro. Easier for my crazy brain to understand! 🤣🤣🤣😎🙏🏼🙏🏼😎😎😎😎
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same
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Stunning post, Brian. I smiled when I read (speaking about your encounter with your professor) – “He answered my questions with his own questions”. Sounds like my kind of teacher – and look where you landed! I’d never heard the Breslin story before…wow. And Wow! Thank you! 🥰
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He laughed at me because I complained that he was asking more questions! I think my response was “ you’re killing me with all these questions!!” Ha ha. His response was that I wasn’t going to die. What a smart aleck. Funny though, forty some years later, he’s still the prof I think about the most. A great teacher.
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Love it! 🥰
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Not to be forgotten, Brian. You’re proof of a superb writer with a great teacher. I love the story and dang if I always forget the dogs name. Note to self…. thank you. I’m no sure if I make every word count but they are loooooong. 🤣 Alright notes taken and saved, thanks a bunch!
🙌🏽
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Aww, thanks for Cindy. I miss the dog’s name too but it’s a good reminder to note the details! And yes, my journ prof was awesome!
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I think the one about being curious. I like to know things, even if they don’t seem important at the time. I’m sure what I learn will serve me well later on.
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If I’ve had any success in my career or helped anyone, I think a big part of that has been my curiosity and needing to dig beyond the surface. It’s such a great skill. I’m glad I’m in good company.
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I like the make every word count – and ” When you repeat a word, make sure it’s worth repeating”
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Two big ones for me too. Make every word count!!!
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For me, writing flash fiction (100 word stories or 150 word ones) helped me think about every conjunction, article, etc.
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your post was enjoyable and a reminder about the way teachers and their influence stay with us!
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Great Post. To the point with great tips, Brian. The one most resonating with me is to avoid repetition. This one was drilled into us at university. Learning French we were told we cannot use the same word. I remember a French exam where we were given a passage in English about ‘time’. That was a real challenge finding so many different ways to express time. A lesson I’ve never forgotten.
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I think you can get away with a little repetition. When I’m working on my novel, I always hesitate to use “said” too much. But, I’ve heard writing coaches advise not worrying too much about that. But, I’m with you on other words!!!! Thanks for your comment. I’m glad the piece hit home with you.
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I love this ! And now I need to read the gravediggers story.
“Fear not the long sentence. (Take that AI. You too WordPress.)” YES!!! WP is always reprimanding me about my long sentences!
thanks for the tips!!!
V
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It’s a simple story but full of emotion. And yes, I always laugh when I check out WOrdpress’ suggestions. They can be helpful but also can be full of bs! Ha ha! 🤣🤣🤣😎😎
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I know, and I only recently stopped listening to them!!!
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Love this one! I never studied journalism in school, but early in my career, I worked for a local paper writing stories for $50 each. It was my side hustle before people said side hustle. And I had an editor who helped me to understand some of these things with his very kind coaching. Getting the dog’s (or whoever’s) name right really welcomes the reader into the story. Making the ending matter makes sure they remember the reason they read it.
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A side hustle before they called it a side hustle. I remember jobs like that. Ha, ha. And yes, love details that suck you in and turn an unnamed dog into something we can all relate to and care. So cool.
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There was a lot of meat to be had on these bones. Thanks for this soup for the soul! 🍜
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Love that – soup for the soul. Thanks for reading.
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Brilliant post, Brian, with wonderful writing advice. I love your story and the story written by Breslin – his angle was so much more personal and deep. Your college self should be proud of your incredible talents nowadays. Thanks for sharing, and have a great long weekend.
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You have a great long weekend too Lauren! Love long weekends!!!
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Excellent advice: finding a unique angle can elevate even a mediocre story. I love Breslin’s approach (and yours, too).
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I just love that he chose left instead of going right. Taking the road less traveled.
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Details matter and so does finding a unique angle. I love the gravedigger story. I’ve never heard of it and what a powerful perspective to examine a historic US event from. Thanks for introducing me to it, Brian!
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You’re so right Ab. Details make a big difference.
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Spot on, Brian! The little things matter most. Your professor helped make you into the great writer you are today.
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😎😎😎🙏🏼🙏🏼🙏🏼
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❤️
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I relate to the long sentences. AI hates my writing and underlines everything. I’ve always figured that as long as the punctuation is there and the reader understands what I’m saying, complex sentences are okay and make the writing more interesting. (See what I did there?) Short sentences are choppy and don’t read well, IMHO.
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I like to see what suggestions it has. But yea, half the time I keep what I have! 🤣🤣🤣😎😎😎
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Such excellent advice, Brian!
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Love the advice in the pointer post. Such great reminders. Ha, ha.
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Thank you for the Gems ! No frills advice. Very useful indeed.
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Yes, simple, straight-forward writing advice. Thanks for stopping by.
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