I need some help from my readers.
I make a regular trip for coffee to Wawa, a convenience store near my house. I often grab a soft pretzel and a soda for later. I’m usually dressed in shorts or sweatpants and maybe a t-shirt. If I’m running straight from a Zoom meeting, I’ll have on a half-buttoned long-sleeve Oxford.
I’m not a slob, but I regularly push the envelope. Throw in my crazy color schemes — I’m not the best in figuring out what matches — and I have my moments. In fact, the other day I was a mismatched nightmare. I had an orange shirt and green shorts. They kind of matched, but hey, it’s just Wawa, right? It wasn’t a black-tie event or anything.
Most trips I’m in and out of the store. I don’t get much of a reaction. I’m invisible to the rest of the customers and they’re invisible to me. We’re all just in our own little worlds trying to get in and get out.

Here’s where it gets interesting. I had a different experience last week. I had to wear my blue suit. I used to wear one every day for work. My employer moved to business casual and none of my stops in the years since have required formal dress. It was strange getting dressed up in my “stiff uniform” again.
Oh I’ve had to wear a suit to weddings and special events, but it’s still not an everyday thing. I was so out of practice that worried I might forget how to tie my tie. Thank goodness for muscle memory.
But here’s the part that struck me as really odd. As I mentioned, most days when I go to Wawa, no one notices me. This time I wear my suit and a woman held open the door for me. She even offered to buy me a coffee. Two guys in yellow safety gear gave me bro-nods. And the cashier asked “can I help you.” I’ve gone to the same cashier countless times in the past. The most I’ve ever gotten from him is a grunt. This time I half expected a red carpet to appear from out of nowhere.



The difference was rather noticeable. The power of one little stuffy suit. I had people waving to me from every different direction.
I’m not sure what to think. Do I normally look like I’m going to rob the place and people just avoid me? Do they think I’m suspicious and give me a wide berth? When I wear my suit, do I become someone to trust? My wife teased me that they think I’m a used car salesman and were shaking their heads to keep me away.
This is where my readers come in. What do you think?
No matter what, I’m thinking I need to dress up more often before I make my daily Wawa run!
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Here’s a story: when Clint Eastwood and Tim Allen were at a restaurant, a very nervous fan approached and haltingly asked Eastwood for an autograph. A movie star! Then the fan turns and says “hey Tim! Good to see you!” Why? Because Allen was a regular guy, seen every week at his TV house…a regular guy, NOT a star. Point is: when you show up as a regular guy you blend in…when you are all dressed up, you exude star power!
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What a great story. Funny on so many levels. And by the way, if true, what a wild mix, Eastwood and Allen. Mr. “Go ahead, make my day” meets Mr. ToolTime. Wouldn’t you love to be a fly on that wall. Back to the story, it’s so true: regular guy or star power. It kind of applies, but you gotta remember, nothing against Wawa and all, but it’s not exactly fine dining here. Ha, ha. But, yes, maybe I need to wear a suit and tie more often. Show ’em who’s the boss, the real star of the show. 😎😎
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It is interesting that a suit and tie still convey a more powerful position…wear a tux next time and see them go wild!
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You know what . . . I bet a tux would freak them out. I bet I would get no service then. ha. ha.
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It is so seldom they see a well dressed man, they were impressed. The clothes make the man, or so they say. Also it was a blue suit. Blue denotes trust. People like to see others wearing a blue suit. I coached folks on job hunting and often suggested wearing a blue suit to an interview (for an office job). You probably made their day!
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Yes, I’ve always been partial to blue suits and red ties too. Ha, ha. I think they stand out more. I’m not sure about being well-dressed, but it was interesting seeing the reaction. Funny for me anyway. 😎😎😎😎
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I’d say go with covid style wear, suit on top, shorts on the bottom!
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Oh yes, half the time I look like I can’t figure out what I want to wear. Nice shirt or sweater on top and shorts/pajama bottoms. Ha, ha. Kind of funny looking. Ha. ha.
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it was the covid norm for all the zooms )
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Proof Brian, that clothes make the man. This reminds me of a scene from that movie The Intern with WhatsherName and Whoozits. The young coworkers are watching Whoozits shave on a day off (why they are together in his bathroom on a day off isn’t explained) and one youth says. “So you save every day, even if you aren’t going anywhere.” Other people might look like slobs but they want whoever is in their field of vision to be A-listers, or at least look like it.
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Oh that’s funny. I can be a slob, but I want you to look dressed up. Ha, ha. I think you’re right. I see a slob in the Wawa and I’m like “really buddy, you couldn’t get out of pjs.” But I certainly don’t look at that nice. Ha. ha. Too funny.
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I’ve done exactly the same thing!
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😎😎😎😎
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The blue suit commands respect and dignity, Brian. Wear the suit! 👍🏻😎
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I had to get coffee this morning. I was tempted to put on the suit . . . but nah, I settled on a t-shirt and shorts. Ha, ha.
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Max comfort! 😂👍🏻
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I think next time you go to Wawa, you should ask the cashier what was different that he acknowledge you in a different way. Then report back to us.
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Oh, I might Melissa. I swear to god he never even acknowledges me. He’s not overly rude, but he’s head-down doing his job. I wear the suit and it was like he couldn’t be nicer. I wondered if he thought I was a “secret-shopper” from corporate Wawa and had to be on his best behavior. Ha, ha.
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Could be. I am interested to know. We have so many cognitive biases.
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Oh you bring up a great question. Yes, I definitely think there were a few biases at play. I haven’t googled it or anything, but I’m pretty sure I could find a formal study or two on how dress plays a role in customer service and treatment. I’m sure other factors studied like where you are in the world, race, perceived backgrounds, etc. It’s kind of sad, but humans definitely get caught up in this stuff.
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I love Darlene’s comment. I bet you looked kind AND professional. You just give that vibe. But to be honest, I had a hard time reading after I saw the words “soft pretzel”. Not gonna lie! 😜🥰😜
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Okay, first things first, remember now we’re talking suit . . . on me. There’s only so much that a suit can do for me. Ha, ha. I’m just kidding. But now to the important stuff: The Philly soft pretzel. I know you’re in the Midwest Vicki, but I think there’s hope for you. We’re going to turn you into Philly girl yet!!!! 🤣 🤣 The Wawa pretzels are poor facsimiles of the real thing, but they’re not too bad. I like them because they’re good anytime of the day, breakfast, lunch, snack, whenever. Best when they’re fresh. Yes, yes, carbs, but we’re only young once, right?
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MMMMM…I’m learning to be choosy about my carbs and a soft pretzel…as you’ve described…sounds so good! Are you saying the fine reception you received might’ve been part pretzel-induced and part blue-suit-wearing-gentleman persona? Hmm…maybe so??? I can’t think of a better accessory that a still-warm pretzel! 😁🥰😁
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You’re too funny Vicki. Ha. ha.
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😜🥰😜
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I think people notice when you’re dressed up. I remember years ago, in the days of getting your photos developed (before digital cameras), going in to drop off my film. I was dressed in casual town clothes, and waited to be served while several other dressed up customers were served before me. A week later (yes, a WEEK to get prints developed), I showed up at the store dressed up (probably because I was going to some important appointment) and the store clerk waited on me right away, and hustled to get my prints for me. Sad, isn’t it? To think that what you wear changes how people treat you.
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Yes, I’m with you. It is a shame, but I do think it’s a phenomenon that’s real. I’ve seen it other times. Better service when I’ve been dressed nicer. Of course, growing up in a rural area, I’ve also seen it the other way around. Better service when I wasn’t dressed up. Those instances tended to be when someone who didn’t know me and worried about me being dressed in a tie, etc. We live in a crazy world. Ha, ha.
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Haha. Like the guy from the tax department.
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It makes me sad to think clothing changes how people treat each other. Especially considering how many different cultural styles of dress there are, and how many good and kind people deserve respect even if they can’t afford the clothing to prove it.
But Beth’s comment made me laugh, try going with the Covid wear, suit on top and shorts on the bottom. Let’s see how they treat you then. Ha ha.
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There was a photo I saw for awhile after we came out of Covid from some law firm or consulting firm and it showed the company leaders in ties and jackets or nice blouses and jackets and also showed them in pj bottoms and slippers. It was funny and got to the point of what we survived. Ha, ha. I still have my own version of that: a nice long sleeve Oxford shirt over top a t-shirt and shorts. Not too bad, but my little way of rebelling. Ha, ha.
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Clothes make the man.
When I dress up people in the supermarket talk to me. It’s odd, I can’t tell I enjoy it. I love being invisible, it helps you survive
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Oh yes, I can relate to what you’re saying. I love being invisible in a grocery store. I’m focused on getting in and out. It sounds horrible of me, but I want to get my stuff and move on. I’m just not good at small talk. If I could create an invisible suit I would. Ha, ha.
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Small talk is hard cause you have to be friendly but not too friendly. Also it’s kind of misleading sometimes because you are saying one thing and people hear something completely unrelated, been there done that
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Oh, I hear you. I’m an introvert through and through. I love deep conversations with friends, but absolutely hate “isn’t the weather great,” “how you’ve been” chit-chat. Ha, ha.
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Same here
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⭐️ From someone who advised people what to wear for a living. I do think it matters if you are appropriately dressed. Not that you need to wear a suit everyday to the convenience store. But when someone came to a job interview looking like they, “Were sent for and couldn’t come.”, as my grandmother would say. It did influence whether or not I considered them for the job.
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Yea, I’ve heard of a few stories like that and have seen some crazy things too. I always try to dress “like I’ve been there” and dress for the job I want. Some people forget that. Even in Zoom, I’ve seen some crazy things. Ha, ha.
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⭐️ Word Press says I liked this, but it changes its mind. 🤔
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WordPress has a mind of its own. REally you hated it but WP wouldn’t let you hit the fire button. Ha, ha. I’m kidding, but I hear you about WP doing things that leave you questioning. I keep seeing little issues here and there. I’m trying to write something about it if I can find a way to explain my issues and if I can make it a humorous enough piece. Ugh. Anyway, I hear you.
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I think we might need some more experiments. What if you went in a gorilla suit? Or cowboy gear? At the very least, it shows how much less we dress up these days. So strange!
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How about a chicken suit. 🤣🤣🤣 And you’re so right, I definitely have noticed a difference in the informality of dress. I still like some business dress. I hate to see how informal it’s gotten but I also understand it too. Ha, ha.
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Wynne… 🤣🤣🤣
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You look IM-POR-TANT Brian…a regular rock star billionaire! 👔🌟💲
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Now you’re talking Kym!!! The rock star is here. I love it. Ha, ha. I bet the people in the store were thinking who the heck is this loon. Why’s he think he’s so important. Ha ha.
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Nope, I think those folks wanted to know who you were so they could get your autograph! 😜🌟🤩
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I kinda wonder if your self-perception might take a little upward shift? AndNot sure that’s the perfect phrase for it, but that’s where my mind goes. And maybe that brings with it a slight difference in how you “carry yourself”?
I wear pretty generic clothing most of the time. Can’t recall the last time I donned a suit – probably for a wedding or funeral. I’m also a pretty “chipper” guy most of the time – with an upbeat demeanor – and typically get a lot of smiles, bro nods and the sort. But when I’m feeling down, it’s as though people can sense it in how I move through life, and they tend to avoid me.
There’s science about mirror neurons and such out there – and how people literally sense and reflect each other. So, maybe it’s both about the suit and not about the suit?
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Oh yea, you make a great point David. I’m out of the habit of wearing a suit. I notice those around more and they respond in kind. It’s funny how something so simple like that can have so many different variables and influences. In the end, it’s the suit and not the suit! 🤣🤣🤣🤣🤣🤣
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For better or for worse, how we carry ourselves, including through dress, does influence how others perceive us and also react and respond to us. So I’m not surprised you got a more serious response when you dressed up in a more formal way.
You looked great, by the way! 💕👍
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So true Ab. It really does influence how others perceive, react, and respond to us. I didn’t look great by the end of the day, but thank you for the kind word. I don’t mind getting dressed up, but I tire of the get-up after a long day. 🤣🤣🤣🤣🤣🤣
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I feel this way when I wear makeup. If I go out on the town with no makeup I am just another person in everyone’s day. If I wear makeup people act differently. It got to the point that I felt bad FOR wearing makeup, because that was the only time I felt good about myself. I actually talked to my therapist and she said that I was over thinking it – just wear the damn makeup.
I think what is actually happening is a boost in confidence. I would feel like I was really someone, that I was finally pretty, and THAT is why people were acting different. Another possibility is I only do my make up (now, at least) when I am feeling up to it, which means I am most likely already in a good mood, which in turn, changes my attitude and people feel more comfortable around me.
SOOO, maybe that is what is going on, it is a change in your mood, or attitude and that is what made everyone around you perk up. If you feel fancier, or like you are important, wear the suit! Wear the makeup! Do what makes you feel comfortable, and don’t feel bad if some days are just a mix match of colors and a shirt and shorts kinda day.
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Great points!! I suspect it’s a little bit of everything. I think it’s my attitude or how the suit makes me feel. I think it’s the other convenience store patrons not used to seeing someone with a suit. Would I get the same reaction in a five star restaurant where others are wearing suits? Maybe not. I think it’s me also noticing others more, noticing their smiles and reactions. “…maybe that is what is going on, it is a change in your mood, or attitude and that is what made everyone around you perk up.” I guess for once I can call myself perky. Or maybe, not. Ha, ha. 🤣🤣🤣
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I wear shorts and t-shirts, no makeup in everyday life. I dress nicer and wear makeup when I have to be with other people for meetings or events. Last night I had an HOA meeting in our local park to get info for the newsletter I write. I decided to go as my authentic self. I felt like people were staring at me and I wasn’t included in the normal chit chat. You might be on to something, Brian.
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But that’s the thing Elizabeth. I’m a big believer in being your authentic self. I hate whenever others or situations make me feel that I can’t be real. The heck with people who put us under a microscope and don’t make us feel at home. Ugh. By the way, how do you find the time? Your photography class, HOA, and the nonprofit work. Wow.
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I totally agree with being authentic. How do I find time? I’m not working –except to help my husband’s work. Also, I’m not working on my novel rewrite! Something I want to get back to now the photography class is over until I sign up for another one.
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This is so interesting. Does a man wearing a suit look more important or safe or approachable? I know people notice when I dress up and barely glance at me when I’m my “authentic self.” I’ve never been into fancy clothing but I might have to chew on this for a bit. Hugs, C
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I vote for authentic self — sometimes that means shorts and a t-shirt, sometimes that means a nice suit. Ha ha! 🤣🤣🤣🤣
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I second Darlene. Actually, I’m the 5th one to like her comment, so I guess I fifth Darlene.
When you said blue suit, I pictured Cousin Eddie’s baby blue leisure suit from National Lampoon’s Vacation. So glad you didn’t go to that extreme!
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Oh my, Cousin Eddy. I’m getting a crazy image now. Oh, yea, I’ll be avoiding that now. Ha. ha.
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Great story!!! I have no answers, but I’m curious if there’s a study out there!
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Yes, kind of crazy how dressing up can change our interactions. I would guess it’s a lot of factors at play, our own feelings, something out of the norm in the store, everything. Still funny to me. Ha, ha.
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It’s an interesting ponder 🤔
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I think they respect someone in a suit and tie, thus the reactions and attention.
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😎😎😎
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