Oh, where did my readers go?
I look at my WordPress statistics for the first half of the year and some of the numbers have declined. I say to myself in my best Cat in the Hat voice, minus Dr. Seuss’ poetic rhythm, rhyming, and alliteration, of course, because I’m horrible at figuring out what rhymes and what doesn’t: “Oh, this can’t be. This can’t happen, this is downright treason, there has to be a reason.”
I storm off to find out what has happened. I search high and I search low, but I can’t figure out what happened to my readers. Did they run to the hills? Did they run to the valleys? Did they cry “wee, wee, wee” all the way home?
I figured I’d go to the source, so I ask other bloggers. One blogger friend says he’s seen a decrease in his hits ever since WordPress put in a new spam filter. Another pointed to the Dog Days of summer. Still another blogger friend called it the simple state of things: you win some, you lose some.

Shhhh, be vewy, vewy quiet, I’m hunting wabbits!
I cancel my plans for the day and decide to go hunting for my readers. They have to be out there somewhere in the great, big, beyond. I take a cue from the Warner Brothers Looney Tunes cartoon franchise and give my best Elmer Fudd hunting rabbits impression, being sure to approach carefully and avoid stepping on any leaves or branches.
“I’m hunting for wascawwy wabbits. Where are they?” I whisper to myself. When I look up, I find a fast-talking, wise-cracking bunny rabbit who likes to start every conversation with “What’s up, Doc?”; a speedy road runner and a creative coyote, who has wonderful inventions, but always seems to miss his prey; and a duck, who, well comes across as a bit daffy, but no readers.
I head back home dejected. I shout to whomever will listen: “Oh, readers, where are you?” Once I reach my destination, I sit down and try to think where my readers have gone. Did they give up on me? Did I bore them to tears? How rude to up and vanish without a note. I get an idea. I head back outside, thinking maybe I’ll find a few of them playing hide and seek or tag. Yes, that’s it. I’m “it” and I need to find everybody. I yell out, “Olly, olly, oxen free, come out, come out where ever you are.” My neighbor’s 6-year-old daughter runs across my backyard giggling, but nary a reader to be found.
Sweet talking my readers
The next morning, I decide a 2024 problem deserves an Old School Fix. I call up my local newspaper and tell the receptionist that I want to place a classified ad. He seems especially excited to talk with me. I swear I hear someone in the background yelling out, “Wake up everybody, we’ve got a live one on line 3.”
I’m delicate in how I phrase my advertisement: “Interested, detailed-focus blogger who likes piña coladas and getting caught in the rain looking for readers, who may or may not be into yoga and have half a brain. I may be the love that you’re looking for, willing to do a short term reading fling or a long term commitment, write to me to escape.”
The ad runs for five days and guess what: it’s crickets. I play Rupert Holmes song Escape (The Pina Colada song) nonstop, but I get not one stinking response. I look at myself in the mirror and check my right armpit, I check the other, I even check my breath — I swear I’ve bathed and showered. Where is everybody?
Up and gone
I get serious now. I set up an appointment with a Private Detective. When I visit his office, I expect Thomas Magnum from Magnum PI, you know what I mean, a blue Hawaiian short and blue jeans, but instead my guy looks like an accountant. He’s dressed in an oxford short and has a tie with a stain on it and has his head in a Excel spreadsheet. The large telephoto camera set off to the side on a table is the only thing that gives away his job.
I ask to see his red Ferrari. Instead he changes the conversation saying that yes, yes, he can find me some readers, but when he tells me his rate, I balk. I know now how Magnum moved from Hawaii to work his way onto the New York City Police Department.

Missing persons report
My wife tries to set me straight that I’m mixing up my TV shows, but I don’t care, I want to know where all the readers went. I figure it’s time to get the authorities involved. I walk into the local police department to file a missing person case. I expect to find a modern crime fighting office, but instead, I get Lieutenant Columbo, the homicide detective with the Los Angeles Police Department mixed with a smidge of Brooklyn Nine-Nine minus the laughs.
The detective on call tells me that if I was funnier and more entertaining, and if I wrote shorter and used correct grammar, then I would get my readers back. He kicks me out before I can protest.
Pity the fool
I go to sleep wondering where all the readers have gone. Just as sleep finally comes, Mr. T in his best Clubber Lang get-up from Rocky III and Kevin McCallister’s mom from the Christmas classic, Home Alone, startle me. (Yes, tell me the last post you read that had Dr. Seuss, Clubber Lang, and the Home Alone mom in the same darn story.) Any way, Mr. T hovers over me and demands to know why I write, to get my thoughts down on paper or to collect a bunch of hits and views.
“Wake up fool, what’s your answer?”
Catherine O’Hara gives me her hand and helps me get up out of bed and keeps asking me if I know where her son Kevin is. When I tell her “no”, she tells me that, if I want my readers back, I should listen to Mr. T’s advice. She says I should think about why I write or wind up just like her, in the back of a box truck with John Candy, aka Gus Polinski, and the Kenosha Kickers, singing bad Polka songs.

Content or hits?
Before I can respond, Mr. T is back in my face, inches away from me now. “You’re a fool little man, you’re a fool, fool, fool” he says to me. “Pity the fool chasing readers over content. It’s a loser’s game, pity the stupid fool.”
He then reaches back and punches me on the jaw and I drop to the floor. I’m out like a light. I’m not sure how many minutes I’m unconscious, but when I wake, my jaw is throbbing and I keep repeating Mr. T’s advice: “Pity the fool chasing readers over content.”
Yes, yes, if you can’t beat ’em, join ’em.
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This gave me quite the chuckle but I do understand. I don’t get to read what others share as I would like but do as I am able. Life and responsibilities as they are. I stopped checking my stats a long time ago as it was pointless.
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Yes, I try to not pay attention to the stats. My post is just a small reminder to myself to focus on the content and let everything else sort itself out on its own. Ha ha. As far as my own blog reading, yes, it can be challenging. I read what I can, that’s all you can do. Saying all that, I have to say, thanks for reading!!! 😎😎😎😎
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You’re welcome. As I said, I did enjoy the read. My writing has become something more to just get the thoughts out of my head than anything else.
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LOL. Now that’s what I call creative! Well done, Brian!!
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P.S. You’re lucky to still have a local newspaper! 😏🥲
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Anything for a little creativity and some humor Jane! Ha ha 😎😎😎
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Mr T and Bugs Bunny is one crossover I’d love to see. Guaranteed viewership! 😆 But I do hear ya on the search. I can only imagine what it must be like to run a tv or radio show where the ratings game are always on!
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Ehh…I pity the fool, doc.
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Yes, that would be a crossover worth seeing. Even if Mr T is a senior citizen now. 😎😎😎😎
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I can only speak for myself. I am still one of your readers, reading every post that I see. I have set some necessary boundaries on how much time I spend online. As a result, I am unable at times to do more than read the blog posts that come in my daily email reminders. I used to post a comment on every post I I read, but there are a lot of good riders out there and I often don’t have time.
I still enjoy reading your posts and the stories they tell.
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Ha ha, I hear ya, it’s hard to keep up with all the blogs out there. I get it. My post was just my tongue in cheek look at hits and my reminder to myself to not worry about stats but to focus on the content. Thanks for reading!!!!!!🤣🤣🤣😎
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I will confess. I read this three times. That’s how much I enjoyed it. In trying to pinpoint my favorite bits, I landed on the Magnum P.I. reference…red Ferrari. Sigh. When you find it, will you pick me up? We’ll go sleuthing together. In the meantime, I’m gonna laugh and shrug about the mysteries of WP stats. Mind….numbing! Your hilarious post provided just the encouragement to close the door on pointless inquiry. Thank you! 🥰😁🥰
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Oh three times … does that count in the stats. WordPress get on that … I’m being ripped off. Ha ha. All the more reason to not worry about the stats. Thanks for playing along with my joke – humor Vicki!!!! Thanks for reading too. Mr T thanks you too!! 🤣🤣🤣😎
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🥰🤣🥰 my pleasure 🥰🤣🥰
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😎😎😎😎
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I hear you! I’m with Rebecca—priorities shift as life gets busier. I wish that I had time to read and comment on the many wonderful blogs that find their way into my inbox every day, but doing so would mean that little else would get done! So sad, but so true! Still—I love reading when time permits!
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Oh I get it Julia … I’m kidding in my post. I can’t keep up. I’m surprised as many people read my blog as they do!!!!😎😎😎
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I love the creativity and humor in this post. 😆 You’re pulling out all the stops. But seriously, it’s a great reminder that content is king. Instead of chasing readers, focus on creating awesome stuff that resonates with them. They’ll come back when they know they’ll get quality content from you. Keep writing from the heart.
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You said it best: Content is king! Thanks for reading and for getting my crazy, off/the-wall sense of humor Ritish. Much appreciated.
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I love this romp through 80’s tv shows and the amazing conclusion. Content wins! And count me in as a loyal reader of yours forever!
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Romp is a good word Wynne. How about crazy twisted messed up tale!!! 🤷♂️🤷♂️🤷♂️ It was fun though to write. Thanks for playing along and reading. 😎😎😎
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Hey Brian, for whatever reason – WordPress shenanigans or summer vacations, my readership is down too. I received an email from Google, which I haven’t dug into yet, that says my blog pages are blocked by robots and cannot be indexed. I have no idea what that means or how to fix it, but the email indicates that it is a new thing. These pages were able to be indexed in the past. If these emails are legit, I suspect WordPress did something behind the scenes that we aren’t aware of.
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Hmmm, me thinks we need to get an IT sleuth on the job to find out what shenanigans WP is up to now. Ha ha ha. Thanks Mamalava — glad I’m not the only one.
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Good gawd, Brian!
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Ha ha, hey I know it’s a little twisted … but hopefully it made you laugh Dale. Mr T, Bugs Bunny, magnum PI. Lots going on today!
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A tad 😏
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a fun journey though the world of tv and wp, both two-letter words than can be incredibly entertaining or frustrating at times. I find that when the wp gremlins work on their ‘improvements’ thing move, shift, and function differently I’ve had the same issue and I’ve had other bloggers express the same dismay. perhaps the definition of ‘improvement’ means different things to different people?
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Improvement. Hmmm!!! I try to not be a sourpuss about IT improvements but they do make you wonder some times. Thanks for reading though Beth — much appreciated!
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exactly!n
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Well, I believe I shared one of those comments with you about the dramatic drop in hits since the spam filters were heightened…and it is truly depressing, not only to see fewer reads but fewer likes and comments…I’d love to blame WordPress, but as they said about Spinal Tap: “their audience has become more selective.”
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Oh I love the Spinal Tap reference, that’s a good one!!!! Ha ha and yes, you were one of my spam filter references. Yes, I hear you about the frustration. Hence, why I wrote this piece, to remind myself to focus on the content. Thanks so much though for reading. I appreciate it!!!
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Yes I agree…if there is enjoyment in writing and sharing, then it shouldn’t matter how much comes back…it’s just that so much more USED to! HA! FYI they just finished filming the Spinal Tap sequel, everyone returned and Rob Reiner directed it again!
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Oh I didn’t know that about Spinal Tap …. Oh that sounds good (at least on paper.) Very cool!
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Sequels are always a scary idea, let’s hope they nailed it!
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Yea, you’re right sequels can be iffy, but I would hope this one has a shot at being decent. Would hope they held off until they had a decent script.
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Brian, this wins the internet from this reader! I’m still giggling! You’re so creative! I wish I could read more than I do, but in those days, I can strike gold- just like your incredible story. I feel you!!!
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Nah, I’m not sure how creative I am … I just get bored easily and need to keep myself busy. And as for hits or winning the internet, I’ll take winning the internet anyway. Now that’s a true accomplishment! Ha ha thank you KL!
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Here’s your gold medal for the win! Go, Brian! 🥇 USA! Lol 😂 boredom can lead to great things too. And I like our team here!
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Ha ha, love it!
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🥇🥇🥇🙌🏻
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Oh Brian, this was good!! Cracked me up. Keep writing, listen to Mr. T. 🙂 Now I am going to hear his voice in my head the rest of the day. LOL!
I don’t think there is any rhyme or reason to why stats go up and down. I haven’t been able to figure it out, so I don’t really check anymore. Who needs that stress.
I may not comment on every post, but you can count me in as a faithful follower. Thanks for the good posts and laughs!
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Yay, Mr T!!!! His voice tells me that I need to put social media down and get back to writing! Ha ha, and yes, thank you reading. I appreciate it … even when my pieces aren’t always so funny. Ha ha
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Fantastic post – relatable and even a happy-sorta ending? To be continued, I guess. I’m sufficiently motivated to read more of your posts going forward. Well played.
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Oh yes, hopefully it does end happy. I feel fortunate to have a place where I can write!! Thanks for reading! Very much appreciate that you stopped by!!!🙂
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Hahahahahaha very good, Brian. Same, same here and I’m hearing others the same. Weird but laughing is good so thanks for that. 💗
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Yes, strange things going on but I just try to remind myself that I didn’t start a blog for hits. I started because I had something to say. The content will find its audience! 😎😎😎
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For sure.. good way to reframe but I’m like wait, down? throw me the mic … we’ll start a band.. then we’d really feel bad.. ha🙀
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Fun post! Here’s a factoid I learned yesterday. Tom Selleck now weighs 350 pounds.
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No way! 350! He’s tall but I wouldn’t have guessed that!
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It doesn’t sound good, does it?
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Dive stopped obsessing over stats. There are times when I get 5 or 6 hundred hits and days when there are only five. I think stats rise when your subscription is about to run out and than go back to normal. I don’t always have time to read as many posts as I’d like to. Just write for your own enjoyment and because it will improve you as a writer.🥸🥸🥸
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Yes, kind of funny how that works!!! A lil fishy!!!! Ha ha
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This is too funny, Brian!
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Thanks so much Erin! Awesome!
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🤣😆That was fun!!! I met Mr. T once. He’s not as big in person. My 2 little boys were VERY impressed!
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I googled him — I was surprised to learn that he wasn’t bigger (height). Still bigger than me! Ha ha
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lol!!
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Wow. That is a loooooooootttt of cultural references! Fun, though. And I swear I used to have more readers, too. No idea. I was hoping you would figure some wordpress glitch somewhere. Ah well. Keep on, keeping on.
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Yea, no glitch that I know of. Just life as a WP blogger. Ha ha, like you wrote Betsy, keep on, keeping on!!!!!🤣🤣🤣😎
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All we can do. Ride the highs and lows but always enjoy the journey.
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I smiled and laughed all the way through. Only those of us who are (cough, cough) old, know all these characters. Bottom line, it’s summer, and bloggers take breaks. Numbers drop off. No big deal.
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😎😎😎
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I was very active with my blog till 2020 and then got writer’s block. Trying to pave my way back and looking forward to reading my fellow mates blogs 🙂
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Yes, the writing comes and goes. Taking a break is good. Welcome back, I’m sure it come again!!!!! 😎😎😎😎
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That was really amazing, thanks for sharing with the rest of us
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Just my goofy look at hits and stats and my reminder to myself to focus on content!!!! Thanks for reading!!!! 😎😎😎😎
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You are so funny Brian. It’s interesting, I was just complaining to my sister that my hits have taken a hit! She claims summer is the culprit? I didn’t post for two weeks while I was traveling and that might be adding to the problem. My stats resemble the hills of Iowa, up and down, up and down. What can you do? This is my therapy, I can’t stop. Great post, love your humor. Hugs, C
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Yes, they go up and down! Just the way it goes! I would still write! Like you wrote — my therapy!!! 🤣🤣😎😎😎
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Brian really is funny😂, I have read his past blog posts, they are full of humor which is what we need as Bloggers, life can be stressful💯
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Fascinating perspective on where your readers went Brian. Great way to vent out your thoughts in this blog post.
I believe this point you said that “YOU WIN SOME, YOU LOSE SOME” sums up this blog post and says it all. As Bloggers, we can sweat blood and tears producing great written blog posts but at the end of the day, there are going to be Bloggers who will not bother to read or comment, that is life.
Also, it is better to just go with the flow and accept your stats, life is a rollercoaster even in the world of blogging.
Lastly, Bloggers need to take a chill pill because these statistics are unpredictable, one week they are up and the next week they are down. Anyways, don’t think too much Brian, just keep blogging, the readers will eventually show up. Some are busy by the way to even read blog posts✨🙏😀
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You are cray cray and I love it!!!!! This was beyond entertaining and I looked forward to see what character you would introduce next. LOL
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That’s so funny Belladonna … I kept thinking that I needed to rein it in, lest folks get a real look at me and see that I’ve really lost it. Ha ha! Thanks for letting me know you liked it. 😎😎
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I loved it!!!!!
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Brian, you are toooooo hilarious my friend! 😂😜🤣 I told you that you missed your comedic calling! 🎭
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Had ’em begging for more. Ha,ha, in my dreams anyway.
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😝🤣😆
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