I drove off the car dealership in my new car excited about my purchase. My old bucket of bolts had been leaving me stranded for months and I had finally found a new car. I was in my early 20s and had taken my time in looking for the right car that fit my limited budget and would provide reasonable gas mileage.
I was nearing a decision, but I still wanted to check out a few options when the sales manager took me aside and gave me a spiel about how he took trust seriously, how I could trust the dealership, and that their mission was to make the customer happy.

Image by Andrea Piacquadio by Pexels.
I can’t get no satisfaction!
I didn’t have a lot of money, had a tight budget, and needed all the help I could get. I figured why not and decided to make my decision right away. Of course, it wasn’t to be a great buying experience. Two days after purchasing the car, I was rear-ended outside of Washington, D.C. on my way to visit my then girlfriend, now my wife.
When I took my damaged car back to the dealership, they barely recognized me. It was like I was visiting them for the first time. Oh, they felt for me and got a good chuckle about my story — like that made me feel great — but service went out the window. I asked for the sales manager and he forgot who I was.
To make matters worse, it took weeks for me to get my car back. They had little to no empathy for my situation. I had to call each week to get an update on when they would be done with the work. When I did finally get it back, the car had lots of issues that hadn’t previously existed.
It’s not rocket science
In the years to come, I took my business elsewhere and was sure to mention my unhappiness in the small community where I lived. I have patience for lots of things. When a company says to trust them, but ends treating you the exact opposite of what you would expect, my patience goes out the window.
Here’s a few of other examples of client service lately that have reminded me to trust, but verify:
- The large Health Networks and their specialists who are late for appointments and when they do show up, they spend next to no time with you, treat you like you’re a machine, or worse an idiot, and fail to listen to your needs. This has long been a problem, but I feel like the health advice I’ve been getting is getting worse and worse.
- The whole airline industry has angered people with high fees, rising ticket prices, and poor service records. I’ve seen poor customer service scores for the whole lot of them, the cheaper “you’ll get what you get” airlines as well the biggies, including Delta, US Air, and American. When I flew American recently I was surprised by the general lack of care. I swear the flight attendant announced over the loudspeaker: “Yes, yes, you’re flying with us, sucks to be you.” It wasn’t quite that bad, but you get what I mean.
- My wife and I were heading off on a weekend trip recently and decided to rent a car through Enterprise instead of putting the miles on our own car. On our way home, we were pulled over by a police car and his flashing lights. I was traveling the speed limit so I was little confused why the State Trooper decided to pull me over. He was sitting along the side of the road and ran my plate and saw that car registration was out of date. Enterprise, had not updated the registration. He would have been within his right to give us a ticket, but, fortunately for my wife and me, he let us off with a warning, reminding us to bring it up to the rental company. Of course, I mentioned it when I handed it back in, but have heard nothing in return. It’s a cliché , but still applies, pigs will fly the day I hear back from Enterprise.

Image by Lukas by Pexels.
Business 101
Warren Buffet pointed out the importance of customer service years ago when he said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” In the end, I come back to a simple sales statement I learned long ago: “Do what you say, say what you do. And stick with it.”
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A sad commentary on the value placed on customers in much of our profits-above-all market economy.
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Yes, it is. I’m not sure my lil post does much, but it does allow me to vent a little and hopefully these large companies start to figure things out and put increased focus on customer service. Hopefully!!!!
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We all have similar stories: likely most of us have experienced one car dealership’s lack of customer service.
For years now, I have found myself saying thank you for what should be normal Customer Service. The fact that what used to be normal is now exceptional speaks highly of what Customer Service has become.
Unfortunately, there is always someone standing right behind us in line willing to put their money in the hands of those companies.
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Yes, it takes time but companies that forget about their customers usually get what’s coming to them in the end. As a kid, I remember a large department store where I grew up that always seemed to jack up the prices. We didn’t have much choice. It was pay what they charged or drive an hour away or go without. It took awhile, but eventually Kmart and others (this was before Walmart and Amazon) moved in and the store went out of business. Gotta remember who pays the bills . . . the customer.
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Seems like an easy and obvious mantra to live by. I don’t know why we can’t expect more of it!
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I guess too simple some days. Ha, ha. I still try to follow it though. I guess that makes me old fashioned. Ha, ha.
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Maybe it’s our Amish/Mennonite backgrounds where it’s ingrained that our word means something.
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Oh yes, I think that small town heritage definitely plays a role for me. It’s ingrained in many of my thoughts and actions. Treating others the way I would want to be treated. Helping others where I can. Trying to be kind. Not leading people astray. Giving a hard days work. I think you have a future blog there Donna!!! Ha, ha.
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Or you.😉 But yeah, I can relate. The Golden Rule rules.😂
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I have a lot of thoughts about this subject. I think there is a general lack of respect out there. People are very concerned about themselves. Computers are taking the place of human beings. AI is the future and it’s really scary. How do we settle disputes today? We get angry and play the blame game. It’s time to apply the “Golden Rule” again.
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Exactly. I sat in a training the other day on AI and I think it will really help us, but as you say, we have to watch, it can’t replace the human touch. It can’t replace a calm voice on the other end of the phone or the smile after you’ve purchased something, asking if you have any questions, and how they can help. And you’re so right about the blame game. It’s a game of hot potato now. No one wants the soundbite where the blame comes back them. I do hold out hope that it’s a phase coming out of the pandemic and we will return to treating others like we would like to be treated.
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I pray you are right🙏🏻
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It is a sad state of affairs when we find ourselves exclaiming over good customer service because it is so damn rare!
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You’re so right. We were out for dinner recently and I was raving about the service. My wife laughed because it really wasn’t the best of service, but we’ve had such bad service lately, it jumped out at us. We still thanked the server for his help and tipped him appropriately, but it’s so funny that service has fallen so much.
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I don’t find it funny at all (and I know you didn’t mean haha funny 😉 )
It is lamentable and will only get worse as more and more people are replaced by AI. Social skills are not being taught (not that they’d actually lift their eyes from their phones et al to actually learn if it was…)
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Social skills going downhill. Maybe we need the return of social etiquette. Ha, ha, unfortunately, I know my social skills are so poor, I wouldn’t be a good role model. Now that is funny.
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There are a few courses that should make a return, to be honest. No need to become a social butterfly but man…
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I can start with the first two suggestions: all men’s pants must be above their shorts and when you address a customer, always address them with a smile and a pleasantry, welcoming to the store. Ha, ha.
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Hahaha! RIGHT! I will never understand that. We have a guide who works for us – has to be in his 50s and he wears his pants like this!
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Yikes. 🙂 🙂 🙂
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Right? Da hell… you’re a grown-ass man… pick up your pants!
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I have had so many issues with customer service of late…crushes me
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Yes, it seems to come in waves. So much of it too is just simple basic behavior, simple manners. I mentioned the Enterprise one because it’s so easy for them to have fixed that. At the start they could’ve done their job right. But even when it happened and I let them know . . . at least acknowledge it. Now they have an advantage – their location is probably closest to our home, but I don’t know if there will be a next time now. I really have to think about going someplace else. Just crazy.
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I get it. When the Home Depot customer rep said they’re only required to leave the thing outside my building I lost it
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Your story was amazing. How stupid could they be … it’s a city. I blame the delivery people, but the real blame goes to the corporate culture that allows that. Crazy!
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I know!!
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Oh…the Warren Buffet quote. So true, so true. (Sadly, so!) 🙄
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When I worked in finance, we used to read his annual letters for wisdom on how to best communicate in plain talk. He’s got his faults like most people, but always liked that he pointed out great business points that the big guys don’t always follow.
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Yah…I hear you. No leader or pundit it perfect but I don’t think I’ve run across much from Buffet that I don’t like. Plain talk – just as you side. And I like it. 😜
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Whoops *is* perfect! LOL!
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A few years ago, in one of his more famous statements, he compared the stock market going down to buying hamburgers. For me, an imposter in the financial services business, trying to write about investing, it made a ton of sense. I could understand that. Ha, ha.
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Tee hee – indeed. Isn’t he also semi-famous for his love of fast food…maybe burgers?
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Yup. 🙂 🙂 🙂
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Customer service is an issue. I have lots of loyalty when I receive good customer service. Did you hear about the Alaskan Airline pilot yesterday? Yikes!
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Yes, I read that about the flight. What the heck? What about psych evaluations? He was trying to bring the plan down. Lots of questions. Flying is one where I just never know. I don’t fly enough to really build up any bonus points, which also means I don’t really always know who is better. One airline may be cheaper but not have great service and prone to crazier things like the Alaskan Air thing. Just crazy.
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Alaskan Airlines is one of my favorites, because I’m from the Seattle area and that’s the best way to get there. When I visit my kids, we fly Southwest to Oakland. Best prices. But that incident yesterday was too scary and close to home! I grew up in a town next to Everett.
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Yes, very scary. Definitely a shame. Hopefully just a blip on the radar.
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I hope you’re correct!
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Great points, Brian. Long ago my mother said that good customer service was difficult to find. It has become worse since those days, and you describe this so well. I grew up in the car industry and worked at our GM dealerships so I have seen a lot of crap from both customers and employees. As the son of the owner, I had to conduct myself to a higher standard which I did. Those were great days. I saw a few employees get the boot because of treating customers poorly, that was an instant dismissal.
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I know there’s still some great service out there. It’s just sad that we all have examples of bad service. Hopefully it’s just a post pandemic blip . . . that’s what I’m counting on anyway.
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I hope you are right, Brian. When I was in Michigan for a couple of weeks, we drove through a fast-food drive-through that had an AI voice taking our orders. The sign above the box said that they apologise for not having a human there and claimed that they couldn’t find employees. Another post-pandemic thing? People are so lazy today and don’t want to work. America is in deep trouble.
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This is so relevant today. My husband spent to days straightening out an issue with ATT for his mother who had been tricked into signing up for services she already had with another provider. She lost her bundled price and it ended up costing her a bundle. Most of the time I’m frustrated because I can’t talk to a person. It’s all automated and the problem never gets solved. I think that’s what they want. Anyway. An important topic for all. Hugs, C
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My job occasionally touches process design and I understand that companies want quick, smooth, repeatable solutions. That’s all well and good, but as consumers sometimes the one thing we want is to be able to talk to another human who can help fix the problem. I hate those endless automated calls that never really solve things. And that’s a shame about your husband’s mother. Yea, ATT will get a few bucks more, but think of the business they could lose. Just sad to me!
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I’ve been fortunate enough to have experienced some spectacular customer service (yes, of course I wrote about it 🙃) and, sadly, more frequently, the not-so-good kind. And with some rare exceptions, the tone of customer service seems to be set by those who lead the company at the highest levels. And it’s up to them to set the standards for hiring and customer care… and to continually care, like the wise words from Buffett.
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Culture starts at the top! It’s such a cliche, but if the CEO talks to janitor like one of the team, everyone will. If the CEO avoids him, others will have a similar attitude. You have to want great customer service. At least that’s my two cents!!! Ha ha
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Oh my gosh Brian, this reminds me of something I previously posted about excellence. When I began working and through about 2008, that was the motto in the business world…good customer service. And even if the customer was undeserving of good customer service they got it anyway. It’s a matter of principle and good business practices. Warren Buffet is from the old school about the importance of good customer service like we are, but it seems like such business ethic does not matter anymore. It’s like a take it or leave it mantra some folks have about running a business. This is one reason why I no longer patronize businesses I was once loyal to. I MIGHT give you a pass once, but twice is a habitual and I can take my money elsewhere or do without. I am with you on this my friend. 💲👍🏼💲
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Preach!!!!! Ha ha, I’m with you Kym. I can take my $$$ elsewhere! I’m forgiving but for too many businesses bad customer service is just standard business and that’s a shame!
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You got that one right Brian. Common and professional courtesy doesn’t cost much. As you noted, it’s just good business sense. UGH! 😝
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The Warren Buffett quote is very apt and true. One bad customer experience is enough to ruin years of hard earned trust and sounds like all those negative experience have left a sour taste and you are justified in looking elsewhere to give your business to!
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I’m not sure my little business will make much of a difference . . . but maybe it will help. Ha, ha.
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Oh my goodness, two days after you bought the car. That’s terrible. You give some great examples of poor service, Brian. And I love your straightforward formula. Do what you say, for sure!
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Yes, not even two sinking days! It happened on a busy stretch of the beltway around Washington, D.C. It definitely taught me a few lessons. One of those bad news, good news stories. https://writingfromtheheartwithbrian.com/2016/05/26/how-my-worst-day-became-one-of-my-best/
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One bad experience teaches us a lot. Thanks for sharing your experience
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Teaches us how to treat people with respect and appreciate good service when we see it.
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Absolutely! And also what we need to see before we trust people
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When you see trust and are trusted, it’s a beautiful thing!
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Indeed. 👍🏼👍🏼👍🏼
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Great post and reminder, Brian, and that’s crazy about Enterprise. I feel old because complaining about horrible customer service is happening too often. It’s always good to verify facts, but in this day and age, the line between fact and fiction becomes more and more blurry. Kind of sad to think about. I’m so tired of scammers calling too. What a world! But we have to stay aware and focus on the good, right?
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Yes, that was my fear too. I feel like I’m starting to sound like the grumpy old man yelling, get off my lawn. Ha ha. And yes, I worry about the scammers and identity thieves too. I do worry about revealing too much … but you can’t worry you’re life away, right!
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Do what you say. So simple, yet increasingly rare. Great and relatable post, Brian.
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It’s so funny! I didn’t think the piece would really connect with a lot of people. What do I know!!!!
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👌
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😎😎😎😎
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Two days after? Thank goodness you were both ok. As for customer service – if you find quality service it truly stands out these days!
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Oh, it was awful! I’m not afraid to say that one hit me like a ton of bricks! Ha ha. Two short days. 😢😢😣🫣🫣🫣
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I imagine! The ink was barely dry on your sales contract!
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The scary thing is that it could’ve been a lot worse damage. The guy wasn’t paying attention. I was actually lucky. But yup, only hours old. 😢😢😢😎😎😎
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Lucky, yes! Those “what ifs” can stick with us. 😔
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