Can you have too much of a good thing?

My mom lied. My dad too.

When I was a kid, I asked my mom one time for a second bowl of ice cream. For some reason, the memory sticks out in my head. I remember she ruffled my hair and turned me down. It was a hard no, the kind of no that told you that she wasn’t messing around. Oh, she was kind about it, but I knew that I better not test her. She was insistent that a second bowl would give me a stomach-ache.

Of course, the next morning, I found two dirty bowls in the kitchen sink. My mom and dad had sneaked a second treat for themselves. I was appalled, but I dare not say anything.

Good to question, right?

Her response has always made me wonder. Is too much of a good thing really a bad thing? In fact, I’m asking myself that question right now. I’m thinking about my blog next year and I’m trying to figure out a workable posting schedule.

I posted this past year three days a week on Monday, Wednesday and Friday. On Tuesday’s I re-posted a piece I’ve run in the past. And on Saturday’s, I’ve posted my gratitude journal. The only days I didn’t post anything were Thursdays and Sundays.

Two years ago, I wrote six days a week. I know I definitely don’t have time to get back to that. I’m trying to figure out the posting amount that makes sense. Even when I re-run a post, it still takes time to prepare it and get it ready to run.

What do the readers say?

I don’t earn anything from blog. If my blog earned something — worldwide fame or even boatloads of cash — maybe posting more often would be a good idea. Right now, it’s a labor of love.

When I Googled suggested posting amounts, I got the following advice:

  • 1–2 posts per week: A good starting point for small blogs, personal blogs, or small businesses. It allows for a balance between consistent content and quality.
  • 2–4 posts per week: Ideal for many businesses, this frequency can lead to steady growth if you can maintain the content plan.
  • 4–7 posts per week: Recommended for large content sites that can sustain daily or near-daily posting.

I appreciate Dr. Google’s insight, but I think my readers know better.

The votes are in!

For the year, my top rated posts include:

  1. Finding my blogging friends: How I found a community and friendship with other WordPress bloggers.
  2. Writing for mental health: How writing helps me process this crazy world.
  3. Things people want to know, but rarely ask: My questions on things that don’t always make sense to me.
  4. Don’t judge a book by its cover: When you’re feeling crummy, grab a kid’s book. I write about two that helped me this year.
  5. All dressed up & nowhere to go: Getting dressed up in a suit and tie again.
  6. If I ever . . .: My attempt to be just like writer Frederik Backman.
  7. Nine things I can’t live without: My Julie Andrews moment. A few of my favorite things.
  8. The writing process: The long and winding road: How the magic happens. How I write.
  9. ‘Haters gonna hate!’: My rant on hypocrisy and faith.
  10. Tips on writing: Timeless lessons: Where great storytelling begins.

Things to consider!

I have other writing goals.

I want to make my novel a priority. Writing a novel, memoir, or humor lifestyle book has taken a backseat for much of my life. It’s been too easy to put aside for other priorities: work and kids to name two big ones. Oh let’s get real, life has always gotten in the way. I’m trying to change that, but I still get an enormous amount of enjoyment out of the blog. I constantly find myself brainstorming ideas and memories that I think might make interesting posts.

It’s almost like a diary.

So I’m at an impasse. Something has to give. What do you think? I need some advice. What’s the optimal posting strategy and schedule? I’m listening.

And I promise to not wake up in the middle of the night and sneak a bowl of Death by Chocolate or Cookies & Cream ice cream without you.


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53 thoughts on “Can you have too much of a good thing?

  1. I wonder the same for both here and my business social media posts. How much is too much? Not enough? Just right. I wear myself out trying for every day but kick myself when I see a week and half has gone by and I’ve done nothing.
    Not helping here am I?
    I’ll say 2-3 a week is good!

    Liked by 2 people

  2. I may give this poll a try, Brian. I post every day, usually twice a day now because I enjoy sharing my photography with others. I enjoy your posts! Have a great week, Brian.

    Liked by 2 people

  3. Great questions for bloggers to ponder. How much of my life do I want to dedicate to blogging? I’d like to post every day, as I find once I let 4-5 days go by, it’s easier to let two weeks go by. Or a month. 😦 Not so easy to keep up with all the other blogs I follow, either.

    I find your posts interesting, and suggest you post once or twice a week, but try to write something every day, part of the post or other WIP, just to keep up the rhythm.

    Liked by 2 people

  4. I went through a phase where I posted every single day – on two separate blogs. I pushed, shared, engaged…and the algorithm changed a bit and my stats dropped 40%. I cut back to every other day for each blog and the numbers went back up…for any reason? Who knows, but I do it to keep records for friends and family of our adventures as well as things that interest me…I would say that if you want to write a book of any kind, spend one day doing that instead of blogging. 3 pages a day = 12 pages a week and rough draft of a novel/memoir/whatever in 6 months. Don’t edit it, just lay it all out. Then go back and structure/edit/delete/add…in a year you will have it done and still be online with friends and family every other day.

    Liked by 3 people

    1. Yes, funny how cutting back saw your numbers go up. Blogging is definitely crazy. Ha, ha. But I definitely hear you. It’s got to be something that’s fun and makes me happy. I’m excited to see where the book goes and plan to go a little in that direction next year to see where it takes me. Who knows!!! But I’m excited to find out.

      Liked by 1 person

      1. Have fun! I mention the “X pages per day” approach because I attended a writers conference years ago and was told my first chapter looked like it was “rode hard and put up wet.” that’s apparently a phrase used for riding too hard on a horse for too long. IN other works: he wanted me to stop go back over and over and over what I had done and just keep going forward in the story. Polish it later, he told me, but get the story down first. It worked

        Liked by 1 person

  5. I think it’s such a personal thing. I’ve been blogging for 15 years and there are stretches where I post daily and others where I’m silent for months at a time. Especially for those of us who aren’t earning money blogging or beholden to some set-in-stone schedule, I think following our heart is the best path.

    Liked by 2 people

  6. I’ve been blogging for about 16 years and for much the same reason as you do, Brian. I don’t do it for profit, yet I feel I’ve gained a ton through it. It keeps me writing on a daily basis. I know I will never be a great author, but I believe that practice makes pretty close to perfect. I try to blog every day for that reason and also to share my love for God and all He’s done for me with those who need to know they can have that same love. I guess it’s a personal choice. I also love reading other blogs. There are several that stand out and I like to check in on them from time to time. I feel I’ve made some wonderful friendships in that time as well. Whatever you decide to do, keep writing. God has a plan for you.

    Liked by 2 people

    1. Oh I would love to know what that plan is Kathy!!!! Ha, ha. Wouldn’t we all. But yes, I know that you’re right. I try to write everyday too. I don’t post everyday, but I love the creativity and the outlet for my highs and my lows. This is great perspective. Thank you so much!!!

      Liked by 2 people

  7. I voted for once a week because your legacy will be the novel. Get busy, Brian!

    I kinda settled in to posting 3 times a week and usually have them scheduled a couple of weeks in advance, but tucked in some extra really good stuff this week. Every day! How did that happen? I may have overwhelmed my followers. . .

    Liked by 2 people

    1. Yes, I try to work ahead and schedule out my blog posts at least ten days in advance. I know that I’ll use some of my blogs in a future memoir – lifestyle book, but I get what you’re saying. The novel will have a longer lifespan than the blog. In a weird way, the blog is my way of procrastinating. It’s fun and it’s great creativity . . . but I do need to get back to the novel. Thanks Joy for the perspective.

      Liked by 1 person

    1. Oh thank you Wynne. You know how it is. I’m trying to come up with the right balance and schedule. The problem is that I love “playing on the blog.” It’s my way of procrastinating from doing my chores (in other words, writing my book.) Ha, ha.

      Like

    1. My challenge is that I know I could write everyday if I had to. It’s my training as a reporter and that I know I have that much to say. But I want to do other things too. I suspect I’ll try for some kind of balance in 2026. Maybe relatively slow at first . . . until I make progress on my book and then go from there. We’ll see. Thank you for the perspective.

      Liked by 1 person

    1. Thank you Mary. It really is a personal thing and I knew that when I asked, but I like people’s perspectives. I write some for work. My writing for my blog is definitely a hobby. We’ll see where I land. I suspect somewhere in the middle. I can’t see giving up the blog, but I’ll probably start off 2026 slowing down some to see if I can make some progress on my book. Thanks for the insight!!!!

      Like

  8. You ask a great question, Brian. I’m a newbie to your blog, so I probably should keep my fingers shut. But here’s my 1 cent worth.

    If you’re not making money from your blog, and if you have other pressing writing goals, just what IS the goal of your blog?

    I began my blog in 2009, freshly retired and just graduated from college. (Weird, eh?) I wanted the blog to serve as sort of an assignment. A reason to keep writing. And the blogging community I landed in was just right. Most of us posted twice a month, the really ambitious posted weekly. I tried to post once a month, unless I had something pressing to say.

    I’ve been a bit dismayed by the unraveling of my “reader.” Many of my blogging pals from back then have departed. The ones who are left overwhelm me with daily and sometimes even twice a day posts. I do not have time to read all that. I want to participate in other’s efforts and to read and offer commentary. But I can’t and won’t put up with that pace of online energy. Don’t these folks have lives away from a keyboard? Frankly, I find myself skimming down the feed, looking for those I haven’t heard from for a while. But it’s a little like trying to find gold nuggets in a stream of fool’s dust.

    So, just a weird thought from a different perspective. Best of luck to you with your manuscript.

    Liked by 2 people

    1. Yes, I’ve found in my ten years of blogging that the list of regular readers/bloggers does seem to change over time. I’ve written a few times over the years about why I blog. My simplest reason is that I have something to say. I love the creativity and where it takes me. I love the community too. I’ll probably slow things down a little to work more on the book, but I’ll never give up blogging. It brings too much enjoyment. Thanks so much for stopping by. I really appreciate your thoughts and perspective!

      Liked by 1 person

  9. I am a huge fan of your 3 things!! I look forward to that every week, Brian. You ask such good questions. I’ve pondered a similar thing. With so much going on, in real life and online life, it’s hard for me to keep a regular posting schedule. Consistency is key for engagement, so I’m super appreciative of the fantastic kindness of folks who take the time to stop by even if I’m a bit irregular in my posting schedule and subject matter. This platform offers a wonderful opportunity to write (especially for those of us who dream of writing books), and it’s neat to be able to have a place to put words and images out into the world that we enjoy. It also allows us to be socially responsible in the communities we appreciate, and to find other good people doing cool things. What bloggers write uplifts us, and connects us, and helps create a greater good – even though none of us have the cures or answers for all the terrible things that happen in the world.
    I tend to follow people who post from a few times a week to once a month, that’s my speed. There is such a thing as ‘too much’, when folks post every day or multiple times a day, I can’t keep up.

    Liked by 2 people

    1. Great feedback Rose. Yes, it can be challenging keeping up with folks. I’ve never gone beyond once a day, but even then, I’ve understood that not everyone would want or care to read everything I’ve put out. This is great . . . thanks for sharing!!!

      Like

  10. As you know now as a parent, we have different ice cream rules for ourselves. 🤣

    I appreciate the self reflection on your blogging schedule, Brian. I’m in awe of bloggers like you who can post multiple times a week. I struggle with just one! Good luck with whatever you decide and I hope it allows you time for your other writing and creative goals in the new year too!

    Liked by 2 people

  11. I’m new here so please just put my opinion in the back for now. I’m so happy to have found your work. Every piece makes me think! I don’t know what the answer is volume wise but I’ll just toss in a go with your gut response.

    I write when something moves me enough to compose a piece about it. Should I write more? Perhaps. I just don’t want to get to the point where this is a chore. That will just put the pin in the balloon and kill my spirit.

    BTW I had to vote for one of your choices but the truth is all choices have my vote. Oh and bring extra spoons for the ice cream. 😁

    Liked by 2 people

  12. As someone who has left and returned to WordPress on more than one occasion, I certainly have proven I treat blogging as a hobby I enjoy only when the spirit moves me. That’s how my posting has gone over the years as well…only when the spirit moves me. I enjoy reading other blogs and interacting with bloggers just as much as posting my own thoughts, and it sounds like you value that community feeling as much as I, Brian!

    Liked by 2 people

  13. Hey, I like your posts a lot and I think once or twice a week is ideal (you did not have that option – you had once or two to three times) – but I like following folks that do twice a week because it is easy for me to catch up on al of their posts. If folks blog more, I do not even try to ctahc up and just read the most recent one.

    Another factor to consider is the type of blogging you do.
    Interaction is what i am thinking of.
    Seth Godin shared about not missing a day on his blog for close to two decades.
    And guess what – he does not interact.
    So if posting amount is the question – I think folks can post every day easily if they do not interact with comments.
    I used to follow Randy Alcorn (an author) and he left comments open on his blog but did not relyto comments. I stopped following – not just cos of that – but I already knew about his books and that was enough.
    __
    So! Getting back to your blog schedule.
    My advice is to have your routine, but then allow seasons of posting every day if you feel inspired or if you have a book to promote or want to share books reviews.
    Does the blog schedule need to be the same each week?

    Liked by 1 person

  14. I love reading whatever you write, especially your ‘3 things’ and your stories from things you learned from your childhood. in my opinion, I’d say post once or maybe twice a week, and give time to the other writing and projects you want to work on. don’t be a stickler to a schedule, other than once a week maybe, if you feel the ‘want’ to post more than once, have something to share or say and have the time, then go for it, if not, let it be. go with what feels right to you, and you’ll know. we’ll be here. there can be such a thing as posting too much and making yourself miserable or having it feel like a job and ‘ain’t nobody got time for that!’

    Liked by 3 people

  15. I enjoy everything you share, Brian, so there are no favorites in that poll. But how often to post is the $64,000,000 question for many, I think. I feel that once or twice a week is good because you also need time to read other blogs and work on your projects. This issue is what I struggle with because I have 2 new books in the works, but blogging takes up a lot of time even though I love it and we all do who are here. It’s a conundrum! 🙂 The break I took over Thanksgiving was not only nice for family, but it was good to get reviews written. I still work like you do, so I can’t blog all day long. Trying to read everyone’s posts is hard too. Sigh. I think twice a week is good, but if you feel inspired to post more then run with it. My two cents. Hope it helps.

    Liked by 2 people

  16. There needs to be a balance. I post once or twice a week. If I posted any more than that I’d never get my books written. I too enjoy blogging and wouldn’t give it up, but I also enjoy writing my books. I figure folks don’t have time to read more than two posts a week from me.

    Liked by 1 person

  17. Two days a week is my sweet spot. Posting is the easy part; keeping up with everyone else is time-consuming, so regardless of how much I love a blog (like yours), I’m always going to vote for fewer posts. That’s just me valuing my own time, ha!

    Liked by 1 person

    1. Yea, we’ll see. I just have to get serious about my novel. I keep talking a big game but haven’t really put any time into it. And then the blog becomes “Play” or my goof off time. It’s the way some people clean instead of sitting down and writing. I put the novel aside and play on my blog. Ha, ha. Thanks for the input.

      Liked by 1 person

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