I cranked the red launcher. I revved it as fast and as far as it would go. The seven-inch tall Evel Knievel on his red, white, and blue stunt cycle flew across the porch and onto the ramp. I had created the ramp using an old piece of wood that I had “borrowed” from my dad’s workshop. The motorcycle went up the ramp and soared into the sky, flying four or five feet in the air, over three lawn chairs and landed on the grass.
My dog, Snoopy, went running up the stairs to get back inside the house. Her eyes were the size of quarters. She was frightened and put her head up in the air in disgust. She wanted no parts of this craziness. On top of it, she wasn’t amused that I was disrupting her lazy summer afternoon. I paid Snoopy no mind and went running to retrieve the motorcycle. It was on its side, the wheels still running in circles.



I was on a mission. I would raid my the workshop again to see what else I could find. Maybe some more wood. Perhaps even a few bricks or an old box. I wanted to make Evel Knievel’s next jump even higher. In real life, Evel Knievel jumped over 14 Greyhound buses in Cincinnati, Ohio on October 25, 1975. In my mind, there was no reason why he couldn’t jump over my mom’s car, four of her large potted plants and maybe even a wheelbarrow.
To make the jump even dicier, I wanted him to jump through a ring of fire. I imagined how cool that would look to the neighbors! Oh, I knew my mother would have a “conniption fit.” She would be angry at me and worried about me burning down the house, but I couldn’t help but get excited about the possibilities.
But I knew better.
I thought about having something delicate and gooey near the end of the jump. I wanted something that would make the jump even dicier. I considered some slime. Or even better, a dozen eggs. They were cheaper back in the day, but I knew my mom would frown on wasting hard-earned food.
I considered a piece of her China that my dad had brought back from Germany when he was in the Army or some milk glass that she kept on the coffee table. But then I remembered her reaction when my brother had accidentally broken a piece. She’d ground me just for pulling it out of the cabinet. In the end, Knievel and I had to settle on an aluminum pie pan full of ice and water.
Oh, we were a daring pair.


The toy everyone wanted
Knievel was an American stunt performer and entertainer. In his career, he attempted more than 75 ramp-to-ramp motorcycle jumps. His jumps were regular appearances on ABC television’s Wide World of Sports. In 1972, Ideal Toy Company teamed up with Knievel to sell toy launchers with his likeness. The toy became extremely popular. From 1972 to 1977, the company sold over $125 million worth of the toys.
The Knievel toy launcher became especially popular in my neck of the woods after he attempted to jump the Snake River Canyon in Idaho on September 8, 1974. Everyone stopped what they were doing to watch Knievel make his jump. The jump failed when the parachute on Knievel’s Skycycle opened on takeoff. He plummeted to the ground, but walked away with only minor injuries.
I haven’t played with the motorcycle in years. I thought for sure my mom threw my old Knievel away. However, I checked one of my kid’s old toy boxes this past weekend. Sure enough, Knievel was still there. Now the launcher is long gone. He’s missing both his feet. His helmet is cracked. Yet, he looked ready to make another jump. Thanks to time, I managed to somehow pick up an extra Knievel. I have no idea how. In any event, I might just have to buy a new launcher now on Amazon. They still sell them. Who knew?
If only to be a kid for a few more minutes.

Howdy partner!
I’ve been thinking about other toys that I played with as a kid. The toys that I loved the most were my cowboy action figures. I had a Johnny West cowboy action figure. He was the central character in the Louis Marx company’s “Best of the West” toy line. The line was produced from 1965 until 1976, and featured several characters based on the American “Old West.”
West stood about 12 inches tall and was made of solid poly plastic and hands made of vinyl. The clothing and accessories were made of either a hard or soft plastic. Beside West, my all-time favorite was Captain Maddox, a Fort Apache fighter. He wore a blue Army outfit and had a yellow kerchief. I would saddle up a horse and he would chase after the bad guys. I played with those action figures as well as GI Joe for countless hours growing up. GI Joe was interactive for his day. He had dog tags that would pull back and he would say, “This is G.I. Joe reporting for duty.”
I would line up my guys and watch the Lone Ranger on Saturday morning in black and white. If I was really lucky, mom would let me stay up late to watch a John Wayne Western. I would watch the movie and then spend the next several days making up stories in my mind and and playing them out.
It was the best of times.



Vroom, vroom, vroom
Of course, when I got older, my tastes changed. I thought our neighbors down the road were the coolest because they had a huge slot race car track — at least 8 or 9 feet by 12 feet that took up three quarters of their basement. When I finally got my own track, I was in heaven. I loved the red car, but when my brothers agreed to play me, I would chose the blue one because it was faster. They still managed to beat me.
I’ve been thinking about toys because we have a basement of our kids toys. I wonder if they’ll have the same strong feelings about their toys like I do about mine.
The process of buying toys has certainly changed over time. When I was a kid, my ears perked up whenever my mom said she had to drive to town to go to Montgomery Ward, G.C. Murphy, or some other five and dime store. I would ask if I could tag along to “help.” Of course, all I wanted to do was check out the toy section. My mother had to have known what I was planning.

When we got to the store, we had a tradition. She would go her way and I would go mine. I would head straight to the toy section. When my mom was done with her shopping, she’d come find me. Can you imagine doing that today? Letting an eight-year-old run free in a store? No way.
We’d look a little together at the toys. If I was really good and things were good financially at home, my mom would let me buy something small. I loved those days.
Yes, the toys have changed, but I still have some great memories.
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I love this. We had a dog named Snoopy too! My brothers had these toys, but not an Evil Knievel. My son had a Hot Wheels track and every time we went to the store he was allowed one new hot wheel vehicle. One day I checked his collection and they were all old and battered. I asked where all the shiny new cars I bought him where. He proudly said he had traded them with his friends for the ones he had now. Oh dear. A lesson in how not to be taken advantage of ensued.
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New vs battered. I guess a lesson in perspective too. Ha ha.
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💕
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😎😎😎😎
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What wonderful memories you have shared, Brian.
I can’t say I had a favourite toy, to be honest. I was busy running around the park, hanging upside-down on the monkey bars, riding my bike, and stuff like that. I had no patience for dolls and definitely never Barbies!
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I spent a ton of time outside but we lived away from town and I didn’t have a lot of kids my own age nearby. At least not at that age. My brothers played some with me but they were older.
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I hear you. That makes a huge difference. I had a bunch on my street plus the surrounding ones all around the park which was within view of my house. Pretty cool place to grow up.
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I loved my toys and where toys and play generally went bad was that tipping point, where we just tried to take it one step further…..)
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Oh yes, one step further and everything goes crazy. Ha ha
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Oh my goodness…I’d forgotten entirely about the Cincinnati jump over the buses…I was there (not for the jump) but in the area as a youngster and it was ALL anyone wanted to talk about. Fun memories, yes, yes! 🥰😎🥰
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Oh that’s too funny Vicki. He really was on TV and in the news all the time in the mid 70s. Can you imagine jumping all those buses? Midway I’d be like can I get off this ride? Ha ha
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Same!!!! 😜🥰😜
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Oh, this is so good. There is a motorcycle store near us and they have a caped mannequin that reminds me of Evel Knievel. I told my kids about him but didn’t remember most of the details that you had in this fun post. Here’s to playing! ❤
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Yes, here’s to play!!!! I couldn’t believe that I still had the miniature Knievel. Crazy!
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Oh my goodness… My Son had an Evil Knievel… And while he didn’t have cowboy plastic toys he had knights in armour on horses to fight in his home made cardboard box fort I made him… And yes the scale electric figure of eight racing track when he was around 7 or eight.. He will be 50 this year ..
Thank you for the memories 😀
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Yea, some great memories!!! My memories feel like yesterday but yes, they’ve been decades! 😎😎😎😎
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Likewise … Where did the years go. Xx
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Oh my gosh Brian, do you still have some of your “Boy Toys?” Oh what memories! I love this”Knievel and I had to settle on an aluminum pie pan full of ice and water.” So much for that ring of fire eh??? 🏍🛵🏍 Those were the days, where our imagination was allowed to imagine! Whooohooooo!!! 😎🚗👍🏼
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I still have a few of the action figures and the two Knievels. I have no idea how they’ve lasted this long. When I took the pic … I worried about breaking an arm or a leg on the figures. Ha ha
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🤣😝😂 You are too funny Brian! Love the walk down memory lane my friend. 🚴🏻♀️🏍🚴🏻♀️
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Fun times! We never forget our favorite toys. Oh the simplicity of enjoying life with the hardest decision being what creative adventure would we have with our toys today. 🙂
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Evel Knievel was a big deal in my neck of the woods too. I definitely remember boys in my neighborhood having the toy and setting up jumps, just like you.
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I have no idea how expensive or cheap they were back in the day but it seemed like they were everywhere. They couldn’t have been too $$$$. On Amazon now, they run now for $60. Ha ha.
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I loved my Steve Austin (The Six Million Dollar Man) action figure. He had rubber skin you could roll up, exposing his bionic arm, and a see-through eye. Man, what I’d give to learn my mom held onto that thing!
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My kids say that they still have it in one of the boxes we have in our basement but I couldn’t find him. I need his see through eye to help me find him. Ha ha. I could use his muscles too to lift all the boxes.😎🤣🤣😎😎😎
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What fun memories, Evel Knievel, and a dog named Snoopy, true classics! I remember hearing the stories about Evel Knievel and wishing I could fly on a motorcycle like that. 🏍️ When I got my motorcycles as an adult, I realized I had no desire to be like Mr. Knievel. Broken bones and wrecked bikes were not in my budget.
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Oh yea, adulthood brings us face to face with reality. No crazy stunts for me either. 🏍️🏍️🤣🤣🤣😎😎
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Your vivid memories of your childhood toys, playing with them and those memories at the toy store are so beautiful, Brian. They capture a different era of childhood and what’s so special about a kid. Good thing you didn’t use those eggs. That’d be an absolute scandal these days!
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Yea, I think it’s funny. I have no idea which would’ve gotten me into more trouble: The eggs or the China. Ha, Ha.
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It’s a good thing you never found out!
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Toys are such an important part of childhood. At school we have a collection of Matchbox cars, much like our son played with (along with HeMan, Transformers, and more). I just learned this year that each Matchbox car has a name, written on the bottom. Wow!!
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I had no idea about the Matchbox names. Makes sense though. Yes, fun to go back in time.
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It was a great discovery for me. I hope you turn over a Matchbox car and read a title sometime.
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Yea, now you’ve peaked my interest. I gotta look now.
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The book is by Sarvinder Naberhaus, and the incredible illustrations are by Kadir Nelson. I’m going to have to ask the Happiness Engineers why I cant drop a photo into comments. Please let me know if you find the book! Here’s a post I wrote on the book: https://jenniefitzkee.com/2019/07/02/america-the-true-meaning-in-a-childrens-book/
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