Know your audience

I looked over at my father, pale and eyes closed on his bed, in the Intensive Care Unit in the local hospital. He had an oxygen mask up to his face and tubes running from his chest and arms to various machines beside him.

I stared a long time at him before looking up at his doctor and back over to my mother. The cardiologist was wearing his required white coat and was explaining what was going on with my father’s heart. A few days earlier, my father had passed out and started convulsing, with frothy saliva coming out of his mouth, on our living room sofa. He had a severe heart attack and had been rushed to the hospital. 

What’d he say?

In the days since, a flurry of doctors and nurses were attending to my dad. The cardiologist was the latest in the long line of specialists and was deep into his explanation. I could tell my mother was picking up little of what he was saying. I tried to keep up, but the doctor spoke very poor English. On top of it, his explanation sounded like he was lecturing to a group of residents.

He could have simply said: “A heart attack happens when the flow of blood that brings oxygen to a part of your heart muscle suddenly becomes blocked. Your heart can’t get enough oxygen. If blood flow is not restored quickly, the heart muscle will start to die.” Good old Google gave me that description. God, I wish the Internet existed back then. Instead he threw around words like myocardial infarction, atherosclerosis, supraventricular tachycardia, transient ischaemic attack, and a few other words that went through one ear and out the other.

As an 12-year-old kid, all I made out of the cardiologist’s gobbledygook was that my father’s outlook looked dim. I was more interested in playing Strat-o-matic Baseball, an old school fantasy baseball game that you played with dice and cards, than serious adult stuff, but my world had been thrown into a crazy out-of-control spin. The doctor, though, was from an another planet. He may as well have been speaking Klingon from Star Trek than the English language.

Hospital gobbledygook

I picked up a word or two. I remember “ventricular” and “aorta” sticking out and I would perk up every time I heard a word I knew, remembering what we learned in Science class, but he would soon lose me again with another fifty cent word. To make matters worse, he had the bedside manner of a statue. His stone cold somber face failed to acknowledge my mother’s pain or worry. He would say things like “irreparable harm” and “permanently disabled” and my each time my mother would shutter and silently weep. The doctor never slowed down, never showed a bit of care or concern for my mother. He kept moving full speed ahead, he was going to marvel us with his brilliance and intelligence hell or high water, compassion and empathy be damned.

The memory is burned into my brain. I suspect that it’s no surprise that I would go from thinking “hey doctors and nurses have a cool job” to growing up and having little interest in medicine or science and instead pursuing communications. I was just a kid, but I remember wanting to tell the doctor “to read your audience.”

“Can you explain it in common English?”

At that age, I was much too meek and respectful to call the doctor the $@%$ that he was. I was taught to respect my elders, but I did something that surprised my mother. (And still surprises me today.) When he finally stopped to take a breath, I asked the doctor to slow down and this time explain in words we could understand. I didn’t give him a chance to walk away. I grabbed his clipboard and pointed to something and said something to the effect: “We’re waiting.” He looked down at me shocked.

He looked at me like he was seeing me for the first time. He stuttered and stepped back. I forget if his explanation got any better, but I’ll never forget the the look of confusion on his face and how the act of “remembering your audience” registered with me.

Be kind to others

My father would stay in the hospital a few more weeks, before eventually coming home. He would get a quadruple bypass surgery a few years later, but he was never able to go back to his job at the local steel mill. Fortunately for us, though, his doctors got better.

At least their explanations got better.

We all come across instances where people forget about the their audience at work and home. Have you ever had this happen to you? How did you respond?


Discover more from Writing from the Heart with Brian

Subscribe to get the latest posts sent to your email.

43 thoughts on “Know your audience

  1. I’m so sorry that you had to experience this at such a young age. That must have been terrifying. Specialists do have a tendency to have terrible bedside manners, especially surgeons. Good for you that you took a stand. I’ll bet your mother was so grateful that you did.

    Liked by 3 people

  2. What an awful experience for a kid. I’ll give you a funny one to make up for it. My elderly aunt was in the hospital and the doctor quickly said in a very strong accent ‘We have to run some tests’, her old ears heard ‘You have nice breasts’! So she died a happy 90+ year old😊 Maggie

    Liked by 2 people

  3. So powerful, this: “He looked at me like he was seeing me for the first time.” Even as a youngster you knew what was right (and what was rude) and how to ‘take up space’ in a respectful way. What a memory, what a life lesson. 💕💕💕

    Liked by 3 people

  4. I love the image of you speaking up and requesting the plain English version. Hospital visits can be traumatic enough, and it’s so much worse when you don’t understand what’s going on. I’m glad to hear the doctors got a little better after that encounter.

    Liked by 2 people

  5. There is nothing I loathe more than professionals speaking down to us or not taking the time to make sure we understand what they are talking about. Unfortunately, not all doctors pass the “bedside manner” class. Good on you for getting his attention.

    Liked by 2 people

  6. This brings back many memories of callous and clueless physicians during my father’s many hospitalizations and surgeries, including open-heart, from the time I was 14 until I was 57, a year before he died, bedridden, at home. He did have some wonderful doctors, but I remember the surgeons as being the worst at communicating and knowing their audience.

    Liked by 2 people

  7. Oh my gosh Brian, I can truly relate to what you mean. I had to pull a doctor aside because she was so callous in front of my mother when my mom had to get her leg amputated. My sister had a look of horror on her face when I asked the doctor to step outside the room. 😲

    I told my mother’s doctor that our mother was “our mother” and I would appreciate it if she would exercise some compassionate bedside manners, because we need for her to speak “plain dictionary.” She got my drift and facial expressions, because after my mother’s surgery, this doctor was exceptionally nicer, and spoke “plain dictionary!” I get where you’re coming from my friend. 😊🙏🏼😁

    Liked by 2 people

      1. I know what you mean Brian. Has empathy gone out of style? I think there should be a course that doctors and nurses should take with their residency on compassion and sensitivity with patients. 👨🏻‍⚕️🩺👩🏻‍⚕️ Have a terrific weekend my friend. 🤗👍🏼😍

        Liked by 1 person

  8. Wow – a communications expert from an early age. Isn’t that amazing you were able to do that at age 12. I bet your empathy for your mom helped spur you to action. What a hard scenario to have to face!

    Liked by 2 people

  9. It’s so maddening when doctors throw their weight around in life or death situations. Good for you to make him stop in his tracks. It happened recently with a doc when my dad was in rehab. Fortunately for me, I know enough to “put them in their place and not feel intimidated”. It’s inexcusable when dealing with youngsters! I’m so sorry, Brian❣️

    Liked by 2 people

  10. One of my friends is a doctor and he let me know one of the courses they have to take is around communication. Which is reassuring to hear!

    I remember when my mom was fighting for her life – a battle she lost – I had to ask the doctor to talk to me as if I was a grade one student because I did not understand what he was saying. 😆

    Knowing your audience is a skill and a necessary mindset.

    Liked by 2 people

  11. CheeseGov focuses heavily on plain language in order to eliminate confusing jargon. More companies/agencies/professions should adopt this approach, as well. Whenever I wrote content for the medical consulting firm where I worked for six years, I always tried to do so in terms everyday people could understand. Good for you for demanding the doctor speak TO you rather than AT you!

    Liked by 2 people

  12. I was a non-medical manager of a small department in a children’s hospital. I worked with families of children with developmental disabilities and medical complications. As part of my job, we provided information to residents. Our central theme was “talking to the room,” as you say. Medical gibberish is not the correct language when explaining information to terrified family members and the patient. The people who provided the training, including me, were all parents of children who use their hospital (I wore two hats as staff and parent) – Many of the residents ignored us, but some did HEAR our words. Your post was wonderful, and I am glad your father survived the traumatic day…

    Liked by 2 people

Comments are closed.

Website Powered by WordPress.com.

Up ↑

Discover more from Writing from the Heart with Brian

Subscribe now to keep reading and get access to the full archive.

Continue reading