As a kid, I looked forward to hearing the loud, brassy opening music to the ABC Television’s Wide World of Sports and Jim McKay’s opening narration. You knew you were going to see and hear something special.
Shots of faraway places and events would flash across the screen and McKay in his recognizable voice would say, “Spanning the globe to bring you the constant variety of sport… the thrill of victory… and the agony of defeat… the human drama of athletic competition… This is ABC’s Wide World of Sports!”

ABC Television – Wide World of Sports
As an adult, the words still hit home with me. My dreams of becoming an athlete never materialized, but I find McKay’s words perfectly describe what it means to be a writer. Like the scenes in the opening credits, when the writing comes together, I most certainly feel the thrill of victory. I may as well be lifted off the ground by my imaginary teammates. I’m so happy I’m walking on air. I’m rich from collecting my pennies from heaven.
And when the words don’t come, I can very much relate to the agony of defeat and the famous Yugoslav ski jumper Vinko Bogataj who lost his balance, hurtled out of control, tumbled and flipped, and ended up crashing through a retaining fence near a crowd of spectators before coming to a halt at the 1970 International Ski Flying Championship in West Germany. He suffered a concussion and broken ankle and was featured at the start of the Wide World of Sports show for years to come.
The agony of not being able to write or find the right words is the worst feeling in the world.
I write about both feelings today in my piece, The Ups and Downs of A Writer, on The Heart of the Matter. When things are flowing, you never want it to end. When the words don’t come, I wish I had a magic elixir, but I don’t. My go-to writing advice is actually pretty simple:
- Keep the pants in the seat. You can’t write if you don’t try. Keep at it.
- Shoot for singles and doubles, instead of home runs. Like a lot of things in life, our enjoyment comes down to expectations. Instead of going for a knock-out or a home run, I try to put together one good sentence. It could be a work email. It could be a note to my wife. It could be my grocery list. I don’t care. I tone down my expectations and try for baby steps.
- Just get it down. When the words seem like they’re not coming, I try to just get something down on a page, anything. You can’t sift, you can’t edit, you can’t massage if there’s nothing on the page.
- Keep it simple, stupid. I remember A.A. Milne wrote about a silly bear. I remember that the end of the day, for all their complexity, Stephen King, John Grisham, Kathy Reichs, Tom Clancy, John Paterson and most every big name author is writing about human emotions. It’s the same for literary authors too like William Shakespeare, F. Scott Fitzgerald, Jane Austen, and Toni Morrison. Keep it simple stupid.
What works for you?

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“Shoot for the singles”…instead of the homeruns. Gah! That’s perfect! 🥰
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I psych myself out if I try to hit a home run every time I sit down to write. Ha, ha. Imagine Babe Ruth making a fool of himself. Ha, ha. And I’m no Ruth.
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No, but you’re a “Brian” and that’s pretty fab! 😎
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Oddly, I just wrote my Friday post which is my thoughts on trying to write a novel.
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I can’t wait to read it LA. Hopefully you’re making lots of progress!!!!
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Wide World of Sports had the greatest intro to a TV show, ever. I didn’t even care what would be on the show, I just loved the intro! That poor ski jumper is forever ingrained in my memory. Good writing tips, sir.
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I was shocked to learn that he wasn’t injured more. I thought he would’ve ended up in traction or something. Ha, ha, crazy.
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I remember watching that opening week after week. It was the best intro to a sports event ever. Shoot for the singles is the way to go.
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The absolute best. I hear the music now and I’m taken back to the 70s. Crazy.
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Oh yes!
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“The thrill of victory and the agony of defeat.” What amazing and memorable lines! In writing, there’s no defeat. It’s the agony of starting and the agony persistence, and then the thrill of finishing one and then another.
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The thrill of finishing. Love it. I always joke that I love having written. Getting there, well, just some days. Ha, ha, in actuality, I’ve come to love the good and bad, but that’s only happened over time.
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All such great advice! All in all, I think low(ish) expectations and dedication are the recipe for success, or at least getting something down.
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Dedication is so important. It’s the coming back when you don’t have much on the page and reworking things until they make sense and start to hum. Dedication and perseverance. A belief that out of nothing will come something. Ha, ha.
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Great advice. A writer writes, but it isn’t always how we envision it should be.
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Oh, such great advice Belinda. If I would just get out of my own way and just let it happen, instead of stopping or forcing it back on track because it’s not how I originally envisioned. You’re so right!!!!
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Just get it down — I discover this over and over again. Thank you for putting it into words for me. And poor Vinko. Thank goodness my failures don’t play so visibly or repeatedly!!
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Oh yes, poor Vincko, his worst moment shown over and over. According to Google though, he didn’t know. They had a special in the early 80s and, living in Yugoslavia or somewhere, he was unaware of his fame in the US. Maybe that’s good. Ha ha
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Oh, I’m so happy to know that!
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⛷️⛷️⛷️🎿😎😎😎😎
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I forgot all about that intro to Wide World of Sports. I agree that we need to sit and work on something — anything. Then we can edit and revise to our hearts content.
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For me, I need something – anything on the page first. That sparks everything else.
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Yes!
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Great advice!!!!
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Oh thanks Donna, appreciate it.
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OMG Brian, I can’t believe that you reached wayyyy back in the archives and pulled out this intro for ABC Sports! I remember that and memorized it as I recited it with the announcer each time it came on! I love how you pivoted that into your writing message for today! I’m spanning the world my friend! 🏄🏻♀️🌎🏂🏻
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Oh yes, fun to watch the video too. Truly can’t-miss TV. Where we lived too … we didn’t get ABC for the longest time. If I was watching Abc I was at a friends or somewhere until cable came to where I lived. Kind of crazy to think about now.
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I know what you mean Brian. And when you think about it, that wasn’t so long ago! Now that is crazy! 😲😜😂
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Wasn’t that just like last year! Ha ha
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😝🤣😜
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Great advice, Brian. Write down your thoughts and ideas, and walk away. When you let it go, the words will come.
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They always “eventually” come! Great advice Jennie. 😎
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They do. 🙂
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Writing is like a sport indeed. Some moments are highs and the blocks can feel like defeat. I guess for me it’s about practice, almost like an athlete. Showing up everyday when possible.
I do love the childhood shows and the warm memories they evoke!
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Showing up everyday!!!!! I love that advice. So true!
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I write spaghetti western poetry. It takes the pressure off for me to write something meaningful, which oddly, means that I write something meaningful.
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Smart move. Ha, ha.
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I love your advice, Brian, especially, “just get it down.” I’ve read a few books on writing, and this advice is really the bottom line: just write! So, I try to follow this rule. When I’m editing and feel stumped, I walk away and return to the piece later with fresh eyes. Thanks for giving us a visual! 🙂
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When I was young, I used to struggle a lot with leads or the beginning of anything I was writing. If nothing else, I’ve learned to just get something down. There’s always editing!!!!! Ha ha
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I’ve had that trouble too, where or how to start, but if we can get past those annoying words and just write, then we’re doing great! 😁😁
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Goodness inside.😇
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Every word of advice here was helpful.
Thank you Brian.
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