Sometimes things happen and when you see them, you’re so much in agreement that you find yourself shouting out in agreement. You know what I mean. You’re in line at the convenience store and your son sends you a text that he’s getting a raise or been accepted into the school of his choice. Of course, you’re going to not give a care in the world and yell out “Hell yea.”
You’re half awake, slowly starting the day and you check the late scores and see that your favorite basketball team came back to win in overtime, “Damn straight.” And then there’s Merriam-Webster, the dictionary people, announcing a couple of weeks ago that the word of the year, an annual recognition given to a word that dominates searches and lookup volume on the dictionary’s website, was “authentic.”
I happened to be waiting in a drive-through prescription pick-up line, saw the story, and had to look strange to other passersby the way I was raising my hands and shaking my head up and down. I had to look like I was a raving loon.
But, I couldn’t agree more with their statement: “Although clearly a desirable quality, authentic is hard to define and subject to debate — two reasons it sends many people to the dictionary.”

A word with some punch
If there’s one thing we need more in this crazy, plastic-filled world that we live in, it’s more authenticity and it’s sibling words, integrity, genuine, and vulnerability. To be authentic in everyday life means to be true to your own personality, ideals, and values, regardless of the situation, stress, or pressure. You’re honest with yourself and with others, and your values, ideals, and actions align.
Unfortunately, we live in strange times when posh represents the trusted and everyone seems to be fighting to be the loudest and most obnoxious, so when you come across someone or something that’s authentic, you definitely come back for more. And no, I don’t think the world is coming to an end, I’m not a doomsayer, I just think we need to put our trust in things that matter and that starts with authenticity.
AUTHENTIC
adjective
au·then·tic
Genuine, bona fide mean being actually and exactly what is claimed. Implies being fully trustworthy as according with fact; It can also stress painstaking or faithful imitation of an original.
You know with authentic that it might not be correct 24/7, but, no matter what, you know what you’re getting. There are very few things in this world that meet those criteria, but they exist.
There’s lots of great wisdom about authenticity, but I like what Brene Brown said the best. “Authenticity is the daily practice of letting go of who we think we’re supposed to be and embracing who we are.”

Let’s add some more
Of course Merriam-Webster wasn’t done. Here are 13 other words it highlighted as standouts for 2023:
- Rizz
- Deepfake
- Coronation
- Dystopian
- EGOT
- X
- Implode
- Doppelgänger
- Covenant
- Indict
- Elemental
- Kibbutz
- Deadname
Last year, Merriam-Webster’s word of the year was “gaslighting.” In 2021 and 2020, the words were “vaccine” and “pandemic,” respectively.
These are fine words, but I think they’re missing out a few key ones that may not be talked about all that much, but should be on the tip of people’s mouths. They include
- Trust
- Kindness
- Paradox
- Generous
- Collaboration
What would you add to the 2023 list?
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Great post! I don’t know how they chose word of the year, but if I’ve to choose one, I’ll choose the word’KIND’
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I think a lot of it is searches on their site. I get that, but I still like some of the good old ones we know and should use more like kindness!!! Ha ha
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Your final 5 words are exactly what’s needed, Brian. Thank you.
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Ha, ha, I just pulled words that I know I need now! 😎😎😎😎😎
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I had to look up Rizz and EGOT. Kids these, days, making up words… I must be getting old. 😂
I much prefer your list, Brian, and might also add wisdom and patience.
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Oh, me too! And more than just those two. I love your additions Erin — exactly what we need!! Ha ha
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I’d add a negative, but an important word; war. It has been on my mind with the senseless killing of thousands of innocent people, especially children in last 2 + months
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Yes, war has been in the news far too much this year. It’s naive of me, but I just don’t understand. It’s really sad.
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It’s greed for power and total disregard for the sanctity of life.
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Deepfake, indict, implode…oh my. I need to reset my brain to get a little more ‘rizz’ working in my psyche. 😉 I wish I could say I disagree with the placement of those words on the 2023 list…but I can tell you this: I like your list far more, Brian. Me being me? Kindness for the win, all the time. 😉
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Kindness for the win!
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🥰
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Yes to “authentic” for 2023!
And then there’s “indict.” Of course that’s on the 2023 list.
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Yes, I had to laugh at some of the words chosen. Indict was definitely one of them! Here’s to an authentic 2014. 😎😎😎
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Being authentic is something to strive for every day. I agree with Brené, too.
Words I cannot stand: dystopia (I can’t even tell you why), Deepfake (goes against the word of the year, doesn’t it?). Word I had to get used to: Deadname (as my daughter’s deadname is Aidan – a name I so lovingly chose when HE was born but which has been discarded in favour of her new person and name: Ariel).
I do like the words you have added as important 🙂
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I hate dystopia too. I guess I don’t really know what it means. I try to be an ally, but I must admit to having to look up deadname. As far as my words, I just feel they need more focus. 😎😎😎
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It’s just such an overused theme. My daughter taught me what it means. When you are trans and you change your name, the be you were originally are given becomes the deadname as it is no longer. Not easy this trans life, tell you what
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Positive thoughts to you both. I’m sure lots of challenges and wins too around every corner. Thanks for sharing.
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You’ve got that right!
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In my book your key words will never go out of style. We should aspire to use them more.
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That was my thought too. Feels like we especially need them now! 😎😎😎😎
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I would like to see “compassion”, “listening” and “patience” added to the list.
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Awesome words. People tend to skip over them and they’re so valuable.
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I like authentic. Especially in the blogging community. I’m drawn to writers like you who have an authentic voice. I’d add the word empathetic.
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Empathetic. Another great word. I’ve always been convinced that you can’t write if you don’t have empathy for others. Good one.
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😊
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Thanks so much for being your authentic self Brian. We appreciate you Mr. Webster, Jr. 😜📚🙆🏻♀️
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I’ll use that name when I call Merriam-Webster to complain. I wonder how far up the chain of command I get? Maybe to the janitor’s closet, maybe? Ha, ha.
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🤣😜😂 Just say, “I see dead people,” and they just might let you in to see if you can offer up a new word! LOL 🤷🏼♂️
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A great choice for word of the year! And even better is that quote from Brene Brown. Wise words.
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Need more authenticity and less of the other stuff! Ha, ha.
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I love the word of the year campaign that they do. And such a good word for the year. Glad we have moved on from gaslighting!
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I’d add “Right on!” with a picture of you, Brian!!
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Fascinating blog post Brian. Man, I had no idea they chose “Authentic” as Word of the year. Anyways, I agree with what you have written about being authentic, original, being true to yourself and of course allowing your actions to speak louder than words👌👌🙏
Take care and I don’t know what word I can use to summarize 2023!
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