I failed. Failed. Failed with a capital F. I looked the woman in the eye. I knew I her from high school, but I still asked her to spell out her name. She said it fast, but I got what I needed. I meticulously wrote down her comment and raced back to the newsroom. When... Continue Reading →
How will you spend your 25,915 days?
Reebok launched a new ad campaign a few months ago that plays up that the average human lifespan is about 71 years or to be more precise: 25,915 days. The Reebok commercial produced by San Francisco-based advertising agency Venables Bell & Partners follows one woman’s life in reverse order, from her participation in a Spartan race as a senior runner... Continue Reading →

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