Getting ready for the Super Bowl

Super Bowl LVI will play this weekend to record crowds. In fact, the game is expected to draw 95 to 100 million viewers in the U.S. and perhaps another 40 million people worldwide. 

Viewers will switch on the game to root for the Cincinnati Bengals or the Los Angelas Rams, but a significant amount will come for the pure entertainment factor. They’ll want to see who’s in the crowd and to see what Dr. Dre, Eminem, Mary J. Blige, Snoop Dogg and Kendrick Lamar have up their sleeves in the halftime show. They’ll watch too for the silly commercials. 

The vote is in!

News media and social media like to weigh-in every year with their favorite Super Bowl commercials. I agree with some of the votes and I think they’re out of their minds on others. Here’s my five favorite Super Bowl commercials of all time: 

Coca-Cola: “Hey kid, Catch” – Super Bowl XIV (1980)

When I was a kid, I loved Mean Joe Greene. Plus, you can never go wrong with a classic.

McDonald’s: “The Showdown – Michael Jordan & Larry Bird” – Super Bowl XXVII (1993)

Michael Jordan seemed to be everywhere in the 90s, but an outrageous game of “Horse” with Larry Bird, I was in from the get-go. By the way, my money would have been on Bird.

Snickers: “Betty White” – Super Bowl XLIV (2010)

You’re not you when you’re hungry. RIP Betty! You too Abe Vigoda.

Volkswagen: “The Force” – Super Bowl XLV (2011)

Star Wars, Darth Vader and a cute kid. Where can you go wrong? May the force be with you.

Budweiser: “Brotherhood” – Super Bowl XLVII (2013)

Oh, it plays up the sentimental, but after watching it, who doesn’t want to open up a horse ranch and spend your day taking care of a bunch of Clydesdales!

There are other classic television commercials — Wendy’s “Where’s the Beef,” Apple’s “1984,” E-Trade’s “Baby Trader,” and any number of Pepsi and Doritos commercials — but these are my personal favorites.

Key traits of the best commercials

Yes, if Budweiser, Pepsi, Chevrolet, or any of the other big time advertisers decide to come knocking on my door to help them map out next year’s Super Bowl commercial, I would have four requirements:

–Draw on emotions.

–Be funny or surprising.

–Shoot for simplicity. Case in point the “Bud,” “Weis,” and “Er” frogs.

–Tell a memorable story that stands out from the crowd.

If anyone’s reading this and thinking about an ad for next year’s Super Bowl, give me a call. I come cheap! 

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